social campaign content

Free ebook: 5 Keys To Creating Awesome Content For Social Campaigns

Satisfying the consumer’s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations and experience of people your customers trust. A key source of that consumer content comes from social influencers, those with loyal audiences on Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine. Find the influencers and social media personalities who fit your marketing objectives and help create stronger relationships with your customers.

Table Of Contents

Pg 4 - Why Social Content Should be a Key Part of Your Marketing Pg 5 - Influencers are Powerful Partners for Building Social Content Pg 7 - Key #1: Getting Social-Ready: Where is Your Audience and What do They Need? Pg 9 - Key #2: Setting Goals Pg 10 - Key #3: Identifying Social Influencers Pg 11 - Key #4: Getting the Most Out of Your Content Pg 12 - Key #5: Measuring the Right Way Pg 14 - Next Steps to Using Influencers to Create Social Content

First 3 Pages

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS Satisfying the consumer’s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations and experience of people your customers trust. A key source of that consumer content comes from social influencers, those with loyal audiences on Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine. Find the influencers and social media personalities who fit your marketing objectives and help create stronger relationships with your customers. PRESENTED BY Holly Hamann Co-founder & CMO | TapInfluence @HollyHamann Holly Hamann is the co-founder and CMO of TapInfluence. She has helped launch six web-based startups in the social, music, video, and entertainment spaces. She is a public speaker, Board member of the Deming Center for Entrepreneurship, and American Marketing Association “Marketer of the Year” recipient. Amanda Sibley Co-marketing Manager | HubSpot @AmandaSibley Amanda Sibley manages the co-marketing team at HubSpot, where she works with large and small companies to create co-branded campaigns to satisfy a mutual goal. Partner companies range from social media networks and search engines, to experts in marketing and sales industries. CONTENTS 1 Why Social Content Should be a Key Part of Your Marketing pg4 2 Influencers are Powerful Partners for Building Social Content pg5 3 Key #1: Getting Social-Ready: Where is Your Audience and 4 What do They Need? pg7 5 Key #2: Setting Goals pg9 6 Key #3: Identifying Social Influencers pg10 7 Key #4: Getting the Most Out of Your Content pg11 8 Key #5: Measuring the Right Way pg12 9 Next Steps to Using Influencers to Create Social Content pg14