Free ebook: Step-Up Your Influence: Moving from Good to Great Influencer Marketing

Moving From Good to Great Influencer Marketing eBooks • Resources Web-savvy consumers now require greater engagement and information before making a purchase. They want meaningful content and relevant information to help them make purchase decisions and they want opinions from people they trust. One way brands can become part of the conversation is by partnering with key influencers and working with them to create relevant, quality content that is trusted (and shared) by their readers. Influencer marketing doesn’t need to be complicated in order to be convincing. In Step-up Your Influence, we’ll show you how to begin from wherever you are, blazing a trail from beginner to advanced that delivers greater value with every advance in commitment. We’ll follow the real-world progress of a real company, WhiteWave Foods, to illustrate the challenges and rewards of the influencer marketing path.

First 3 Pages

STEP-UP YOUR INFLUENCE: Moving from Good to Great Influencer Marketing Introduction NO MATTER WHERE YOU START, YOU CAN EXTEND YOUR REACH People are talking. With the widespread growth of mobile social forums like Facebook, Pinterest and Twitter, “idle chatter” means big business. But how much of this conversation includes your brand or products? Web-savvy consumers now require greater engagement and information before making a purchase. They want meaningful content and relevant information to help them make purchase decisions and they want opinions from people they trust. One way brands can become part of the conversation is by partnering with key influencers and working with them to create relevant, quality content that is trusted (and shared) by their readers. Jump In Influencer marketing doesn’t need to be complicated in order to be convincing. In Step-up Your Influence, we’ll show you how to begin from wherever you are, blazing a trail from beginner to advanced that delivers greater value with every advance in commitment. We’ll follow the real-world progress of a real company, WhiteWave Foods, to illustrate the challenges and rewards of the influencer marketing path: Beginner Start the conversation. Intermediary Enhance brand advocay. Advanced Integrate influencer goals into overall marketing objectives.