Free ebook: The Field Guide To Collaborative Content Marketing For Brands

The Field Guide to Influencer Marketing eBooks • Resources The way brands connect with consumers is changing dramatically. A brand used to know exactly when, where, and how to reach their customer. They were sitting in front of the TV at a certain time watching one of a few popular shows; they were reading their favorite magazine; scanning their favorite website. We’re going to talk more about how the social content stream behaves, how consumers relate to and filter out content, and how tapping this stream through collaborative content creation holds major payout for brands.

Table Of Contents

Contents 1 - 2 OVERVIEW Connecting With Consumers Through Social Content 3 - 6 LET’S BEGIN! The Age Of Constant Connection 7 - 10 SETTING THE STAGE 3 Ingredients Of An Effective Social Content Strategy 11 - 19 THE CONNECTION How To Find The Right Content Creators 20 - 26 CONTENT COLLABORATION Inspire Great Stories 27 - 29 DISTRIBUTION Making The Most Of All That Content 30 - 32 MEASUREMENT The Proof Is In The Performance 33 - 34 CONCLUSION Where Will You Go From Here? 35 - 39 WORKSHOP MATERIALS 40 ABOUT TAPINFLUENCE

First 3 Pages

Contents 1 - 2 OVERVIEW Connecting With Consumers Through Social Content 3 - 6 LET’S BEGIN! The Age Of Constant Connection 7 - 10 SETTING THE STAGE 3 Ingredients Of An Effective Social Content Strategy 11 - 19 THE CONNECTION How To Find The Right Content Creators 20 - 26 CONTENT COLLABORATION Inspire Great Stories 27 - 29 DISTRIBUTION Making The Most Of All That Content 30 - 32 MEASUREMENT The Proof Is In The Performance 33 - 34 CONCLUSION Where Will You Go From Here? 35 - 39 WORKSHOP MATERIALS 40 ABOUT TAPINFLUENCE Overview BRAND