Free ebook: 5 Ways AdTech Can Scale Account-Based Marketing

5 Ways AdTech Can Scale Account-Based Marketing This 20-page guide will show you five innovative ways that modern marketers scale thier account-based marketing campaigns and maximize ROI. In this guide, you'll learn how: 1) SalesLoft increased reach and drove marketing/sales alignment 2) RenterUp built awareness for their new startup 3) Insightpool improved awareness through account nurturing 4) Salesforce maximized event ROI through ABM campaigns 5) Kevy was able to wake dead leads and drive ROI

Table Of Contents

Contents Introduction ……………………………….……………………………...................3 Put Your Sales Team’s Pipeline on Steroids ...……………………..................4 SalesLoft Ramps Up Reach By 600% With ABM ……………………………...5 Wake The Walking Dead In Your Email List …………………………………….7 KevyBreathes Life Into Dead Leads With ABM ……………….......................8 Scale Your SMB With ABM .……………………………………………………....11 Startup RenterUpBuilds Buzz With ABM .…………………….......................12 Impress Your CMO With Insane ROI At Your Next Event …………………...14 Salesforce Streamlines Event Follow-Up ……………………………………...15 Fuel Your Account-Based Nurturing Fire ….…………………………………..17 InsightpoolDives Into Account-Based Nurturing …………………………....18

First 3 Pages

5 Ways AdTechCan Scale Account-Based Marketing Contents Introduction ……………………………….……………………………...................3 Put Your Sales Team’s Pipeline on Steroids ...……………………..................4 SalesLoft Ramps Up Reach By 600% With ABM ……………………………...5 Wake The Walking Dead In Your Email List …………………………………….7 KevyBreathes Life Into Dead Leads With ABM ……………….......................8 Scale Your SMB With ABM .……………………………………………………....11 Startup RenterUpBuilds Buzz With ABM .…………………….......................12 Impress Your CMO With Insane ROI At Your Next Event …………………...14 Salesforce Streamlines Event Follow-Up ……………………………………...15 Fuel Your Account-Based Nurturing Fire ….…………………………………..17 InsightpoolDives Into Account-Based Nurturing …………………………....18 Introduction Buyer habits are changing. Today’s B2B buyers want to engage with your marketing on their own terms, and they expect your marketing to cater to those expectations, whether they’re engaging on social media, online search, mobile, video...the list goes on. How can marketers be everywhere their buyers are during the selling process -and reach all of the necessary decision makers—without being intrusive? This is where account-based marketing (ABM) comes into the picture. ABM allows you to target your marketing (typically with online display advertising) on the account level rather than at the individual level. This means that you can serve up your marketing messages via online ads to your target accounts based on data within the ad networks. This increases your reach and gives you greater exposure to other decision makers and influencers within an account—which is especially important at larger organizations where a single business decision can involve multiple key stakeholders. But ABM is about really about advertising at scale. This e-book will walk through five scalable account-based marketing strategies that you can begin employing today. Read through the following chapters to learn how ABM can align your marketing and sales teams, revive cold leads in your database, increase your brand awareness, and more—and checkout some of the companies that are already well on their way to achieving success with account-based marketing.