b2b product launch
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Free ebook: 12 New Rules of B2B Product Launch

Why new rules? Why now? First, the internet is changing everything. Most B2B transactions now occur when the customer finds the supplier–not the other way around. If someone deep inside a prospect company can’t find you, your new product just lost to a competitor’s. Second, B2B marketers have been following the rules of B2C marketers for way too long. Compared to their consumers, our business customers are more insightful, rational, interes...Read More

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12 New Rules of B2B Product Launch Think of the expanding power of the internetConsider the unique behavior of B2B buyers.Dan AdamsWhy new rules? Why now? First, the internet is changing everything. Most B2B transactions now occur when the customer finds the supplier—not the other way around. If someone deep inside a prospect company can’t find you, your new product just lost to a competitor’s. Second, B2B marketers have been following ...Read More
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