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Marketing Manager at TELUS Health
100% agree with Suyog. Nothing we do exists in a vacuum and all of the positioning and messaging we bring to market should be looked at from a brand lens to ensure consistency. Ultimately, the consumer is not going to differentiate what’s brand marketing and what’s product marketing. It’s all the...more
Product Marketing Manager at Tubular Labs
For companies of a certain DNA (Bay Area, technology), brand marketing is not a priority compared to being able to measure the performance of your own marketing, with a philosophy of investigating what works and what doesn't. That's because the company likely has a demand problem, not a brand pro...more
Chief Marketing Officer at Hopin
I definitely appreciate this tension -- and in a perfect world you find the right mix of both on the team. Analytical skills will benefit our understanding of market sizing and opportunity, pricing and packaging decisions and so on. The "brand" or creative skillset would aid in storytelling aroun...more
Director of Product Management, Speech AI at Cisco
Just a feedback on the last comment, as I reacquaint myself to the "new" bay area. I have noticed more emphasis on demand gen skills amongst many startups. If there are stakeholders in the company already like product management and technical marketing who are also good at writing, messaging, pos...more
Head of Global Product Marketing at Airbnb
It's funny, I've been working on a deck looking at exactly this question. It's fascinating how much it varies from company to company. We're moving to a place where the distinctions between product marketing and brand marketing are becoming increasingly blurry. Think of it as simply different pro...more
Vice President Marketing at LogDNA

My thoughts exactly, John. The line between product marketing, brand marketing (and many marketing functions, such as channel and demand generation) are blurry and very dependent on the problem to be solved. Good to see that you are seeing the same trend.

Brand & Product Marketer/Data Storyteller at KF brand Studio

Thanks John!

Head of Product Marketing at Samsara
First, you can not decouple analytical skills from brand marketing skills. They are not mutually exclusive. You are right that there is more emphasis on analytical skills in job description for product marketers. Primarily because analytical skills are easier to evaluate. They are also critical b...more
Vice President, Product Marketing at Braze
Analytical skills tend to be the preferred skill set of a product marketer because they are "running the business". Product Marketers own a product's P&L and must have the business acumen to drive revenue. Important the ones trying to size and segment the marketplace. Additionally, they'll probab...more
VP Marketing at Sentry
You've hit upon one of the reasons why marketing in tech is a neverending challenge (and the fun part IMO). I think the best marketers have both strong analytical skills and grasp how to build long-lasting brands based on an emotional connection with their customer. If your goal is to one day lea...more
Head of Global Product Marketing at Qualtrics
Brand is more than just a logo or color palette or tag line. Brand is the combination of customer touchpoints that create meaning and belonging for that customer...Brand attracts the customer in the first place, for sure, but brand shows up in how the product delivers on its promise, how customer...more