15 Influencer Marketing Use Cases
AN IN-DEPTH LOOK AT 15 COMMON INFLUENCER MARKETING USE CASES.
15 Influencer Marketing Use Cases ebook
By working with relevant influencers, you can focus your promotional, lead generation and social media marketing on the right audiences. Influencers add tremendous value to your marketing initiatives because they are trusted sources for your potential customers. In finding ways to collaborate with influencers to tell your authentic brand stories, you are able to influence buying decisions and more. These are 15 examples of the top influencer marketing use cases and flashcards explaining how to get started yourself.
First 3 Pages
15 INFLUENCER MARKETING USE CASES
The top ways marketers and communicators have used Traackr’s influencer marketing
platform to reach their goals.
Define your topic
Define the online conversation you need to be a part of using terms your customers would use to discuss your product category.
Find the influencers
Use those keywords to find the people who are leading the conversation you are interested in and create your influencer list.
Engage with a compelling offer
Reach out to these individuals with a compelling offer that adds value to their work and helps you earn their attention.
Monitor product mentions
Monitor mentions of your product that indicate awareness as your campaign unrolls to measure the success of your outreach.
How might we generate buzz and drive interest for a new product?
AWARENESS EVENT PROMOTION
Derive search terms from the event theme
Use the event themes or conference tracks to define several lists of keywords that encompass the content.
How might we drive attendance and extend an event online?
Find people by theme and location
Using keywords, find people interested in the theme of your event
who can help you spread the word. Geo-target your search to find
people near the event venue.
Create a referral program
Make influencers aware of your event (share hashtags) and offer a discount for their audience or create a referral program to drive registrations (point them to the most exciting sessions for them).
Follow activity in real-time
Follow real-time when influencers mention your event and promote their content to attendees. Engage during the event and point influencers to content that interests them.