Free ebook: The Content Marketers Guide to Influencer Marketing

The Content Marketer’s Guide to Influencer Marketing ELEVATE YOUR CONTENT STRATEGY WITH INFLUENCER MARKETING. The Content Marketer’s Guide to Influencer Marketing co-created with hubspot We partnered with HubSpot to create a step-by-step guide that helps you elevate your content strategy with influencer marketing. Get tips on finding the right influencers to support your content marketing and learn best practices for incorporating influencers and measuring success.

Table Of Contents

CONTENTS Introduction to influencer marketing............................................ 3 Set your goals................................................................................... 7 Identify the right influencers...........................................................9 6 ways to get influencers to share your content........................11 Perform effective outreach............................................................21 Nurture the relationships...............................................................29 Measure success.............................................................................32

First 3 Pages

The Content Marketers Guide to Influencer Marketing CONTENTS Introduction to influencer marketing............................................ 3 Set your goals................................................................................... 7 Identify the right influencers...........................................................9 6 ways to get influencers to share your content........................11 Perform effective outreach............................................................21 Nurture the relationships...............................................................29 Measure success.............................................................................32 Introduction to influencer marketing In the last 10 years, B2B and B2C organisations alike have adopted content-driven strategies to attract, convert, nurture, and support customers. Even as the platforms and tactics change, content as a strategy to reach audiences remains powerful and continues to grow. In a recent study by HubSpot and Smart Insights, we found that 97% of European marketers believe in the power of content marketing, with 71% creating more content this year than in 2014. However, more than half (55%) told us that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience.