Free ebook: The Marketer’s Guide to Mastering Influencer Engagement How to build, grow, and scale impactful relationships with your influencers

The Marketer's Guide to Mastering Influencer Engagement BUILD, GROW, AND SCALE IMPACTFUL RELATIONSHIPS WITH INFLUENCERS THROUGH ENGAGEMENT You found your influencers, now what? Learn how to develop and nurture relationships with your key influencers. Find out how to align influencers’ strengths with your marketing goals, activities, and objectives–and why having an always-on mindset will yield strong results.

Table Of Contents

Table of Contents Embarking on Influencer Engagement 6 Listening: the Bedrock of Engagement 10 Igniting an “Always-on” Influencer Program 16 Outlining your Engagement Strategy 22 Creating a Workflow that Sticks 32 Mastering Influencer Engagement 42

First 3 Pages

The Marketer’s Guide to Mastering Influencer Engagement How to build, grow, and scale impactful relationships with your influencers Traackr “It’s Time to Reclaim your Brand.” A few words from Traackr’s CEO Dear Marketer, As you decided to read this guide, you understand that influencer marketing is becoming an important component of your company’s marketing practice, you already know (some of) your key influencers, and now you’re itching to figure out what’s next. The Marketer’s Guide to Mastering Influencer Engagement will put you on the fast “traack” to reaching the right influencers at the right time. This practice has been adopted by leading organizations that rely on building relationships with their influencers and access the communities that value their knowledge and trust their opinions. I hope this guide lends you some helpful tips to create lasting relationships with your key influencers. Now let’s take your influencer engagement to the next level together so you can fully harness the power of influencer marketing. Pierre-Loic Assayag CEO & Co-Founder, Traackr Think about your favorite brand or product. Why do you like it? How did you find it? Let’s say that you planned a backpacking trip to Costa Rica and needed some new gear. Being such a data-driven marketer, you completed thorough research, entering keywords into Google and analyzing the results. The product options are endless. Do you sacrifice quality for price point? And what about this new sustainable, eco-friendly material? You reach out to a friend, who happens to be an avid, outdoor adventure enthusiast, for their expert recommendation. And just like that, you make your choice—not because of a brand, but because you trust your friend’s expertise. Table of Contents Embarking on Influencer Engagement 6 Listening: the Bedrock of Engagement 10 Igniting an “Always-on” Influencer Program 16 Outlining your Engagement Strategy 22 Creating a Workflow that Sticks 32 Mastering Influencer Engagement 42