landing page design

Free ebook: Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages

Attention is a limited mental resource. Each time you add links or banners to pages, you risk depleting your prospects’ mental energy—and hurting campaign ROI. But if distraction is the enemy in this story, Attention-Driven Design is our hero. In this 68-page ebook, international speaker and writer Oli Gardner takes you on a journey towards achieving visual simplicity through psychology and interaction design—with plenty of real-web examples. In this free ebook, you'll learn: - How Horror Vacui causes marketers to build crappy marketing experiences that deplete our mental energy - How to design pages with perfect attention ratios (and when to bend the rules) - How psychology and interaction design can help us increase attention (and conversions) - What John & Yoko can teach you about conversion-centered design, and why squirrels are jerks (seriously, they are)

Table Of Contents

Pg 5 - Part 1. Please Pay Attention Pg 10 - Part 2. Attention Ratio Pg 14 - Case Study - Unbounce ebook download landing page Pg 16 - Case Study - removing page navigation Pg 17 - The exceptions to 1:1 Attention Ratio Pg 18 - Hobson's +1 choice effect Pg 23 - Part 3. The 23 Principles of Attention-Driven Design Pg 25 - Direction Pg 27 - Motion Pg 28 - Affordance Pg 30 - Contrast Pg 32 - Nesting Pg 33 - Highlighting Pg 35 - Whitespace Pg 37 - Anomaly Pg 38 - Proximity Pg 42 - Distraction Pg 46 - Interruption Pg 48 - Dominance Pg 50 - Consistency Pg 51 - Repetition Pg 53 - Symmetry Pg 54 - Overlapping Pg 56 - Alignment Pg 57 - Continuation Pg 59 - Size Pg 61 - Perspective Pg 62 - Grouping Pg 63 - Encapsulation Pg 65 - Contact Pg 68 - About The Author

First 3 Pages

ATTENTION-DRIVEN DESIGN: 23 VISUAL PRINCIPLES FOR DESIGNING MORE PERSUASIVE LANDING PAGES OLI GARDNER TABLE OF CONTENTS PART 1. PLEASE PAY ATTENTION PART 2. ATTENTION RATIO Case study - Unbounce ebook download landing page Case study - removing page navigation The exceptions to a 1:1 Attention Ratio Hobson’s +1 choice effect PART 3. The 23 Principles of attention driven design Direction Motion Affordance Contrast Nesting Highlighting Whitespace Anomaly Proximity Distraction Interruption Dominance Consistency Repetition Symmetry Overlapping Alignment Continuation Size Perspective Grouping Encapsulation Contact ABOUT THE AUTHOR