webinar marketing ideas

Free ebook: The Smart Marketers Guide To Webinar Marketing

In this free ebook, Unbounce VP of Marketing Georgiana Laudi explains how she turned webinars into her company's #1 customer acquisition channel. Georgiana teaches the Unbounce formula for hosting actionable webinars that delight attendees and increase your bottom line. You'll learn: 1. What and who is needed to broadcast live without a hitch 2. How to create webinar experiences that attendees rave about 3. How to promote your webinar across multiple channels effectively 4. How to continue generating leads after your webinar ends

Table Of Contents

Pg 8 - Part I: Before the Event 1. Establish a Compelling and Focused Topic 2. Find and Woo Expert Guests 3. Craft Your Marketing Copy 4. Build the Perfect “Register for the Webinar” Landing Page 5. Never Miss a Post-Conversion Opportunity 6. Create Your “Offering” Landing Page 7. Tailor Your Social Marketing 8. Secure Your Audience with the “Invite” Email 9. Set up Your Webinar Equipment 10. Prep Your Expert Guest 11. Send the “Last Chance” Email Pg 36 - Part II: The Live Event 12. Host Your Webinar Without a Hitch Pg 40 - Part III: After The Event 13. Establish a Compelling and Focused Topic 14. Create the “Watch the Recording” Landing Page 15. Send the “Follow-up” Email 16. Continue to Generate Leads After the Event 17. Measure the Results

First 3 Pages

The SmartMarketer’s Guide to Webinar Marketing UNBOUNCE www.unbounce.com/resources BY GEORGIANA LAUDI What’s in the ebook? 17 Steps to Revenue-Generating Webinars Part I: Before the Event 1. Establish a Compelling and Focused Topic 2. Find and Woo Expert Guests 3. Craft Your Marketing Copy 4. Build the Perfect “Register for the Webinar” Landing Page 5. Never Miss a Post-Conversion Opportunity 6. Create Your “Offering” Landing Page 7. Tailor Your Social Marketing 8. Secure Your Audience with the “Invite” Email 9. Set up Your Webinar Equipment 10. Prep Your Expert Guest 11. Send the “Last Chance” Email Part II: The Live Event 12. Host Your Webinar Without a Hitch Part III: After The Event 13. Establish a Compelling and Focused Topic 14. Create the “Watch the Recording” Landing Page 15. Send the “Follow-up” Email 16. Continue to Generate Leads After the Event 17. Measure the Results What is Unbounce? Unbounce is the landing page builder for marketers. When marketing your webinars, Unbounce allows you to make the critical pages that convert your traffic into webinar attendees, and eventually, new customers. Unbounce landing pages can also be used in your pay-per-click, email and social media campaigns to convert marketing campaign traffic better than your homepage ever could. With Unbounce, you can... • Build and publish landing pages in minutes without developers • A/B test your landing pages • Track and optimize your conversion rates TRY UNBOUNCE FREE FOR 30 DAYS