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Free ebook: The Ultimate Guide to A/B Testing

This guide will teach you everything you need to know about A/B testing, including the all important “What to Test”. - Introduction to A/B Testing: Find out why you should be testing. - Getting Started with A/B Testing: 5 things all pages should have & a case study. - What to Test: Learn what and how to test page elements. - Workflow: Learn now to manage your testing workflow. - Dealing with Data: When to stop, and how to use your da...Read More

Table Of Contents

Pg 4 - Intro - An introduction to A/B Testing - What about Multivariate Testing? - What is the Multi-Armed Bandit? Pg 9 - Getting Started with A/B Testing - Building a control page - Creating variants - What makes a champion - A case study Pg 14 - What to Test - Developing a hypothesis of what to test - Page elements to test Pg 27 - An A/B Testing Workflow - Brainstorming - Creating page variants - Running your test - Promoting your winner - Start a new test Pg 29 - Dealing with the Data - How to deal with a failed test - When to stop testing - What's next? Pg 32 - A&B Testing Glossary: Terminology & Tips

First 3 Pages

The Ultimate Guide to A/B Testing UNBOUNCE www.unbounce.com What’s in the ebook? This guide will teach you everything you need to know about A/B tesing, including the all important “What to Test”. • Introduction to A/B Testing Find out why you should be testing. • Getting Started with A/B Testing 5 things all pages should have & a case study. • What to Test Learn what and how to test page elements.. • Workflow Learn now to manage yo...Read More