This 50-page guide will teach you everything you need to know to increase Quality Score, improve conversion rates and lower the cost per acquisition by using relevant landing pages.
- The 2 pillars of successful landing pages for PPC
- How to identify & capitalize on user intent
- How to decode Quality Score
- When to sacrifice Quality Score for conversions
- How to build the Ultimate PPC Landing Page
Table Of Contents
Pg 5 - Chapter 1 - Intro to Landing Pages for PPC
Pg 12 - Chapter 2 - Context is King
Pg 24 - Chapter 3 - Decoding Quality Score
Pg 33 - Chapter 4 - Building the Ultimate PPC Landing
First 3 Pages
THE ULTIMATE GUIDE TO PPC LANDING PAGES
BY MATT HESSLER
What’s in the ebook?
Pretty much everything you need to know about landing pages for pay-per-click marketing.
Intro to Landing Pages for PPC
Pay-per-click+landing pages = marketing success
Context is King
Understanding where the use r is coming from.
Decoding Quality Score
What’s the deal with Google’s mysterious algorithm?
Building the Ultimate PPC Landing Page
Putting theory into action
What is Unbounce?
Unbounce is the landing page builder for PPC marketers. With Unbounce, you can build high-converting landing pages for your PPC campaigns in minutes, without I.T.
Serious PPC marketers will love Unbounce’s newest feature, which lets you dynamically replace text on your landing page to match your PPC keywords. This will lead to:
•Increased conversion rates
•Improved campaign ROI
•Landing pages with perfect message matching record time
IMPROVE MY PPC WITH A 30 DAY FREE TRIAL OF UNBOUNCE
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker’s quote is cited so often that it’s become cliché. But it is useful in explaining how far marketing has come since the early days of Madison Avenue. And when it comes to measuring the ROI of your marketing spend, there really is no channel as accountable as pay-per-click. At a time when everyone is buzzing about content marketing, inbound marketing, native advertising and SEO, we believe that PPC is more relevant than ever. And that’s why we created this ebook.
If you run paid search campaigns on Google AdWords and know in your heart of hearts that you should and could be getting better results, this ebook is for you.
If you’re just getting started with PPC and want to hit the ground running, this ebook is for you.
If you’re already a PPC marketing hero but want to learn how to optimize your keywords, ads and landing pages to drive your conversions through the roof, this ebook is for you.
If you want to become a smarter and more successful marketer, this ebook is for you.
We hope you enjoy it!
Editor and Content Strategist