First 3 Pages
The Ultimate product launch toolkit
Prepare for Liftoff
Tips for Planning your Next Product Launch
Successfully launching a new product or feature is no simple feat. This guide outlines a simple 4-stage product launch process and provides an overview of what should happen during each one:
+STAGE 1: Launch Planning
+STAGE 2: Pre-Launch
+STAGE 3: Launch
+STAGE 4: Post-Launch
Once you’ve read this guide you’ll be ready to start planning your next launch with the printable product launch checklist template you downloaded with this guide, or online with our customizable Google Sheet template.
Stage 1: Launch Planning
The marketing team will be one of your biggest allies throughout the entire launch process; get them involved as early as possible and communicate with them frequently. If your product team doesn’t already allocate time every week to communicate with marketing, you’ll want to seriously consider putting a weekly sync up session on the books as you plan and prepare for a launch.
During the preliminary planning stage you should aim to figure out the who, what, when, where, why & hows of your launch, many of which you can tackle by working alongside marketing to produce PRDs (Product Requirements Documents) and MRDs (Marketing Requirements Documents).
From there, you’ll want to determine how big the launch will be and what marketing efforts it will include. It’s highly advised that you map out the entire launch process and go-to-market plan early on and define who will be responsible for what, when major deliverables should be complete, and come up with a preliminary launch date.
Another critical part of this stage will be getting internal buy-in, so find a way to rally the troops and get them excited about what’s to come and motivate them to help make the launch a success. The earlier you can engage with everyone involved and communicate your needs, the better.