First 3 Pages
Creative Brief Template
Background & Overview
Include why the project is needed (how it aligns to your business goals)
Define the end goal of the project
Outline where the final video will be released and displayed (i.e. website, landing page, blog, dedicated resource hub, etc.)
First Draft Approval Release Date
day month day month day month
Who is the Target Audience?
List the specific demographic you’re targeting with as much detail as you can
(eg. geographic location, age, gender, interests, values, etc.)
How will this piece persuade the audience to perform the desired action
• Eg. emotional tone, images, copy, a CTA, etc.
• Outline whether the final product should be funny, serious, etc.
• Determine the final or mid-video call to action.
Provide some background on your brand and the brand characteristics this video aims to evoke Outline where the final video will be released and displayed (i.e. website, landing page, blog, dedicated resource hub, etc.)
What is the desired effect on the audience?
Preferably expressed as an action (i.e. “To get IT professionals to sign up for our blog with the call to action”)