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Free ebook: Vidyard Video Marketing Handbook

Overview The Video Marketing Handbook is your one-stop-shop for everything from video production to optimizing and tracking your video’s performance. We’ve partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices. Making video less intimidating, we’ll walk you through: -How to introduce a storytelling culture at your company -Types of videos you’ll want to produce throughout the funne...Read More

Table Of Contents

Table of Contents 1 | VIDEO: THE STORYTELLING FORMAT TO RULE THEM ALL 4. It All Starts with Your Story 4. Using Emotions to Drive Action 8. Creating a Storytelling Culture and Infusing Humor Into Your Brand Videos (By Tim Washer) 12. Narrowcasting: Why the Riches are in the Niches 18. 8 Videos to Jump Start Your Video Collection (and Their Purpose in the Funnel) 28.Lightning Round: Best Practices on Video Storytelling 29 | PRODUCTION Producing Killer Video Content 30. In-House vs. Production House (Your Questions Answered) 35. Scrappy Video Content Marketing: What if we Didn’t try so Hard? (By Ann Handley) 39. Brand Videos on a Budget: 3 Handy Tips 42. Start With a Creative Brief 43. Lightning Round: Best Practices on Video Production 47 | STRATEGY & OPTIMIZATION Making Purposeful Video Content 49. Defining Your Video Marketing Strategy 56.Using Video for Demand Generation 63. How to Lead Score Like a Pro With Video 67. Where to Distribute Videos for Maximum Effect 72. Lightning Round: Best Practices on Video Strategy 74 | PERFORMANCE A Window into Your Performance: Video Analytics 75. The Two Components of Measuring Video Performance 86. Data Talks. Are you Listening? What Athena Software Learned With Video Engagement Data 93. View Counts Don’t Count: Setting Meaningful Video Goals 98. Lightning Round: Best Practices on Measuring Performance 100 | THAT’S A WRAP 101. Glossary of Terms 103. Creative Brief Template Video: The Storytelling Format to Rule Them All

First 3 Pages

The VideoMarketing Handbook Maximize the Impact of Your Video Marketing Table of Contents 1 | VIDEO: THE STORYTELLING FORMAT TO RULE THEM ALL 4. It All Starts with Your Story 4. Using Emotions to Drive Action 8. Creating a Storytelling Culture and Infusing Humor Into Your Brand Videos (By Tim Washer) 12. Narrowcasting: Why the Riches are in the Niches 18. 8 Videos to Jump Start Your Video Collection (and Their Purpose in the Funn...Read More