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Free ebook: Untangling Attribution's Web of Confusion: A Primer for Marketers

Read this primer on differing analyst perspectives and what you need to know to make informed choices After more than a decade since the first marketing attribution offering appeared in the marketplace, advertisers, analysts and vendors can’t seem to agree on a common definition. Some of the confusion may be due to the complexity of the subject matter or, if you’re a conspiracy theorist, the result of deep rooted agendas set by those involve...Read More

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Revealing Marketing Truth Untangling Attribution's Web of Confusion: A Primer for Marketers “To regard as arising from a particular cause or source” –that’s how attribution is defined in the dictionary. Yet, after more than a decade since the first offering appeared in the marketplace, advertisers, analysts and vendors can’t seem to agree on a common definition for the purposes of marketing. Opposing Perspectives Some of the confusion ...Read More