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Free ebook: Communication Breakdown: How marketers and creatives can get along

Creating good content is more important than ever, but are marketers and creatives working together as well as they could? We talked to 789 marketers and creatives to see what’s getting in the way of producing outstanding content. Through our original research, you'll learn: - Where creative teams come up short - How marketers can do better - Best practices for improving communication

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COMMUNICATION BREAKDOWN HOW MARKETERS AND CREATIVES CAN GET ALONG New survey research on what it takes to produce better content. INTRODUCTION While a lot of things have to go right to be a successful content marketer, none of them matter if you don’t have good content. As a discipline, content marketing is exploding. According to eMarketer, more than $118 billion is spent annually on the production and distribution of digital content....Read More