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Free ebook: Winning Through Niche Content Marketing

Good content marketing is about much more than pumping out content for your target market. At its best, it’s about developing a niche you can own. We’ve partnered with the Social Business Engine to produce Volume 7 of the Social Business Journal -- a deep dive on why niches are so important, and how to develop them. It includes case studies from: - AARP - Kabbage - Small Startups that have made a big impact

First 3 Pages

The Social Business Journal Volume 7 Winning Through Niche Content Marketing INTRODUCTION It’s clear to me that brands across most industries have wholeheartedly embraced content marketing. According to the 2016 B2C Content Marketing Benchmarks, Budgets, and Trends report from the Content Marketing Institute, 76 percent of B2C companies use content marketing. In the sister report from the Content Marketing Institute, 88 p...Read More