Free ebook: Measuring and Maximizing the ROI of Enterprise Video:Practical Tips for Justifying the Costs of Streaming Technology Deployments

Measuring and Maximizing the ROI of Enterprise Video Search Practical Tips Justifying the Costs of Streaming Deployments “Return on Investment” plays a significant role in shaping the pace of corporate adoption of streaming video in business communications. If executives cannot demonstrate how the technology will help a company increase revenues, improve employee productivity, or cut expenses, few will commit time and resources to deploying it or expanding its use. But while many can agree that measuring ROI is important, little consensus exists on just how to gauge the effectiveness of these solutions. This white paper, sponsored by Kaltura, is designed to provide executives relevant advice and practical tips on how to develop viable measures of return on investment that demonstrate the financial benefits of streaming technology deployment. Content Type: White Papers Pages / Duration: 11 Published: 26 Oct 2015 Authors: Steve Vonder Haar URLs for ALL Users: Click here to download your free copy (Kaltura web site)

Table Of Contents

Contents Return on Investment –The Cornerstone of Enterprise Video Implementation...........................................................................3 Universal Metrics for Streaming ROI Evaluation...........4 Identifying Benefits from Specific Business Uses of Online Video................................................................................................5 Gauging ROI from Video in Corporate Communications.........................................................................5 Gauging ROI from Video in Training ...................................7 Gauging ROI from Video in Marketing ..............................8 Key Takeaways ............................................................................10 About the Author / About Wainhouse Research.........................................................................................11 List of Figures Figure 1 Level of Importance Attributed to "Return on Investment" in Streaming Purchase Decision Respondents from Organizations with Annual Streaming Budgets of $100,000 or More........................... 3 Figure 2 Agree/Disagree: Implementation of Online Training / E-learning Solutions Creates Competitive Advantage – Organizations Using Live Video in 100 or More Events Annually ...................................... 7

First 3 Pages

Measuring and Maximizing the ROI of Enterprise Video:Practical Tips for Justifying the Costs of Streaming Technology Deployments Steve Vonder Haar September 2015 White Paper sponsored by: KALATURA Contents Return on Investment –The Cornerstone of Enterprise Video Implementation.........................................3 Universal Metrics for Streaming ROI Evaluation............4 Identifying Benefits from Specific Business Uses of Online Video................................................................................................5 Gauging ROI from Video in Corporate Communications.........................................................................5 Gauging ROI from Video in Training ...................................7 Gauging ROI from Video in Marketing ..............................8 Key Takeaways ............................................................................10 About the Author / About Wainhouse Research........................................................................................11 List of Figures Figure 1 Level of Importance Attributed to "Return on Investment" in Streaming Purchase Decision Respondents from Organizations with Annual Streaming Budgets of $100,000 or More........................... 3 Figure 2 Agree/Disagree: Implementation of Online Training / E-learning Solutions Creates Competitive Advantage – Organizations Using Live Video in 100 or More Events Annually ...................................... 7 Return on Investment – The Cornerstone of Enterprise Video Implementation Streaming video is one of the most engaging technologies that an organization can put to work. Corporate leaders can use streaming and webcasting to deliver a single, consistent message to employees globally in real-time and/or on-demand. Trainers can leverage it to enhance the worker instruction process. And marketers can employ video to broaden the reach of online product launches, enhance and lead-generation campaigns, and make their websites more engaging. As is the case for many technologies used in the enterprise, building the business case for streaming video usually comes down to three simple words: Return on Investment. Executives and streaming evangelists alike constantly search for ways to quantify ROI, providing tangible proof that the money put into streaming solutions produces a worthwhile and measureable payback Certainly, streaming video is not immune to the basic laws of economics. If the technology does not help a company increase revenues, improve employee productivity or cut expenses,few executives will commit time and resources to deploying it. Indeed, in a survey of 1,201 executives conducted by Wainhouse Research in the fourth quarter of 2014, more than nine out of 10 respondents from companies spending more than $100,000 per year on video streaming technologies describe “return on investment” as having an important influence on their purchase decision process But while many can agree that measuring ROI is important, little consensus exists on just how to gauge the effectiveness of these solutions. When asked in the Wainhouse Research survey to identify factors “very important” in gauging the effectiveness of presentations and meetings that incorporate enterprise communications technologies, respondents from the Information Technology department most frequently cited the ability to “improve productivity.” Corporate trainers, in contrast, most often cited the issue of “cut travel expenses.” Indeed, when it comes to evaluating the ROI of streaming video, the favored metric is specific to each business discipline and use case for the technology. This report is designed to provide practical advice for executives who want to put streaming to work but wrestle with the challenges of justifying its value after deployment. All corporate champions of streaming deployment want to prove how the technology can pull its financial weight. The path to achieving this lies in understanding the variables that impact ROI evaluation. Some of the metrics discussed in this report may vary based on whether you use online video for live or on-demand applications, but the economic principles remain the same: Identify business value generated by streaming deployments and measure it against the costs of implementing these technologies. Level of Importance Attributed to "Return on Investment" in Streaming Purchase Decision - Respondents from Organizations with Annual Streaming Budgets of $100,000 or More.