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Free ebook: Measuring and Maximizing the ROI of Enterprise Video:Practical Tips for Justifying the Costs of Streaming Technology Deployments

Measuring and Maximizing the ROI of Enterprise Video Search Practical Tips Justifying the Costs of Streaming Deployments “Return on Investment” plays a significant role in shaping the pace of corporate adoption of streaming video in business communications. If executives cannot demonstrate how the technology will help a company increase revenues, improve employee productivity, or cut expenses, few will commit time and resources to deplo...Read More

Table Of Contents

Contents Return on Investment –The Cornerstone of Enterprise Video Implementation...........................................................................3 Universal Metrics for Streaming ROI Evaluation...........4 Identifying Benefits from Specific Business Uses of Online Video................................................................................................5 Gauging ROI from Video in Corporate Communications.........................................................................5 Gauging ROI from Video in Training ...................................7 Gauging ROI from Video in Marketing ..............................8 Key Takeaways ............................................................................10 About the Author / About Wainhouse Research.........................................................................................11 List of Figures Figure 1 Level of Importance Attributed to "Return on Investment" in Streaming Purchase Decision Respondents from Organizations with Annual Streaming Budgets of $100,000 or More........................... 3 Figure 2 Agree/Disagree: Implementation of Online Training / E-learning Solutions Creates Competitive Advantage – Organizations Using Live Video in 100 or More Events Annually ...................................... 7

First 3 Pages

Measuring and Maximizing the ROI of Enterprise Video:Practical Tips for Justifying the Costs of Streaming Technology Deployments Steve Vonder Haar September 2015 White Paper sponsored by: KALATURA Contents Return on Investment –The Cornerstone of Enterprise Video Implementation.........................................3 Universal Metrics for Streaming ROI Evaluation............4 Identifying Benefits from Specific Busin...Read More