What are good conferences to attend related to product marketing?
SVPG (http://www.svpg.com) recently announced this one:
Announcing: How To Rethink Product Marketing – San Francisco, April 11
My partner, Martina Lauchengco, only puts on two public product marketing workshops a year. Product Marketers are an essential partner in making products successful. This workshop will improve product marketing skills, bring more definition to the role at a company, and train up product managers who want to understand more about bringing products to market. You can learn more and register here:
https://www.eventbrite.com/e/svpg-workshop-how-to-rethink-product-marketing-spring-2018-tickets-42472540512
I've attended this and thought it was helpful although many things she described were not covered under product marketing at my company. I did find it valuable as a thought starter about how other companies may be doing things and she shares all the materials afterward.
Sharebird is now hosting virtual Q&A panel events events again. You can see the list of upcoming and past product marketing events here: see link. We try to host 1 event per month and all of our events are free to attend live over Zoom.
If you want the recording of our event, you'll need to be a Sharebird Pro member. Membership starts at $12.42 a month. You'll also get access to all of our templates, playbooks and past product marketing AMA's.
To be honest I've never really seen one. The SF Product Marketing Meetup is the closest thing I've seen - https://www.meetup.com/product-marketing
Product Marketing Summit (various locations): https://productmarketingworld.com/
I would definitely check: https://productmarketingalliance.com/events/
In addition, for your product marketing calendar, here are some links for events, summits, and podcasts to boost your product marketing knowledge:
Links for podcasts:
Ready for Launch by Tamara, Andy & Jason
-
Product Marketing Alliance podcasts:
Links for summits and events:
For me, these are my must-attend events - I make time for them whenever possible, live or on-demand.
There is a product conference (Project Product) in the Midwest specifically for product marketing and product management professionals and uniting the two together. The second annual event is March 10-11, 2020. Day 1 is a full-day conference and day 2 is a half-day with interactive workshops. https://projectproduct.com/