Product Marketing could be under Marketing or Product depending on the
organization. The good thing about a Product Markering role is that the role, by
its nature, interacts with many different parts of the business, from Sales to
Marketing to Product, so Product Marketing gives you an opportunit...more
The great thing about being in product marketing is that it's a discipline that,
by nature, is quite broad in strategic thinking and interacts with the key
go-to-market functions in a business. This gives you a huge advantage if you can
craft your story to be a VP of marketing!