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Director of Product Marketing at Sprout Social, Inc.
This is a great question. A fair amount has been written about where Product Marketing should exist within the broader company structure—just Google "where should Product Marketing report" and you'll find a bunch of articles on the topic. During my time at Sprout Social, we spent more than 3 year...more
Head of Product Marketing at Square
Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relationship building and collaboration in 3 areas: 1. Product (development) team. At Square PMMs are embedded within the product t...more
Head of Product and Solutions Marketing at mParticle
Within a large marketing team I have always positioned the Product Marketing team as the experts who are the go-to people for any product question and I make sure we indeed are. One of my personal reasons for moving into Product Marketing from Product Management was to alleviate the lack of techn...more
Sr. Director of Product Marketing at Cameo
Love this question and something I had to do a ton when I first got to Eats and everybody was like - hold on, what is Product Marketing?  I talk a lot about internal marketing and say you have to Product Market, Product Marketing...This starts with a very clear and differentiated articulation ...more
Sr. Director, Product Marketing & Brand at TrustRadius
Product marketing's biggest challenge (no matter anywhere I go) is defining the scope and sticking to it. Anything under the sun that is not Demand Gen or SEO tends to be seen as a job for product marketing. If we don't get a handle and drive the definition of role as product marketers and clearl...more
Head of Product & Content Marketing at Mixpanel
I’ve found that most companies want the most capable people doing the most important work. If you prove your value as a PMM by making the team and company successful, bigger and better projects will naturally come your way. When it comes to positioning the PMM team within marketing, it ultimatel...more