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Free ebook: Complete Guide To Super-High Click-Through Rates

What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that. We recently held a well-attended webinar packed with crazy techniques you can use to triple your AdWords click-through rate. Sounds unbelievable, right? It’s not at all — in fact, we walked step-by-step through a process that helps marketers improve their ads to the point they’re performing in the top 1% of all ads across the platform. And this guide will show you how to do it. You’ll learn: - What Is a Good CTR? - Why Ad “Unicorns” Matter - How AdWords Quality Score Works - What Makes the Top 1% of PPC Ads Tick - How to Find Your Own Unicorns - Why You’re Not Testing As Many Ads As You Think You Are l Bonus Tip: Mobile Ad Optimization - What Does It All Mean? First, we have to establish one very important thing: a lot of the experts you’re currently turning to for advice don’t know what they’re talking about.

First 3 Pages

GUIDE COMPLETE GUIDE TO SUPER-HIGH CLICK-THROUGH RATES THE SECRETS BEHIND ADS WITH 3X THE AVERAGE CTR INTRODUCTION What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that. We recently held a well-attended webinar packed with crazy techniques you can use to triple your AdWords click-through rate. Sounds unbelievable, right? It’s not at all — in fact, we walked step-by-step through a process that helps marketers improve their ads to the point they’re performing in the top 1% of all ads across the platform. And this guide will show you how to do it. You’ll learn: l What Is a Good CTR? l Why Ad “Unicorns” Matter l How AdWords Quality Score Works l What Makes the Top 1% of PPC Ads Tick l How to Find Your Own Unicorns l Why You’re Not Testing As Many Ads As You Think You Are l Bonus Tip: Mobile Ad Optimization l What Does It All Mean? First, we have to establish one very important thing: a lot of the experts you’re currently turning to for advice don’t know what they’re talking about. WHAT IS A GOOD CTR? There are hundreds of articles about click-through rate littering the web, but no one really likes to give a direct answer to, “What is a good CTR?” Much depends on your industry, competition and goals. However, we can tell you this: marketers who are satisfied with 2-5% CTRs, despite conventional wisdom telling you this is a good thing, are underachieving. In our webinar, we first looked at two ads side by side and asked the audience to identify the “winning” ad. Not surprisingly, the ad with the higher CTR was selected as the winner by an overwhelming 81% of people.I wasn’t being entirely fair, though; it was a trick question. Neither ad had a good CTR and therefore neither were winners.We can’t see our competitors’ data, so we don’t know if their CTRs are similar to ours. What we do know is that whether or not your click-through rates are “good” largely depends on your ad position. Ads in higher positions naturally have higher CTRs than those with less prominent placement. Marketers who are satisfied with 2-5% CTRs, despite conventional wisdom telling you this is a good thing, are underachieving.