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Free ebook: PPC 101: A Beginner's Guide to PPC

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you. First, we’ll need to define PPC and establish a basic understandin...Read More

Table Of Contents

Pg 3 - What Is PPC? Terms to Know Pg 10 - Click-Through Rate (CTR) Pg 15 - Quality Score Pg 20 - Cost Per Click Pg 25 - Cost Per Action (CPA) Pg 29 - Conversion Rate Optimization (CRO) Pg 35 - Keywords Pg 42 - Ad Groups Pg 45 - Text Ads pg 50 - How to Set Up an AdWords Account

First 3 Pages

PPC 101 A BEGINNER’S GUIDE TO PPC Brought to you by PPC UNIVERSITY Lesson Plan: PPC 101 Table of Contents What Is PPC? ..........................................................3 Terms to Know Click-Through Rate (CTR) .......................10 Quality Score ...............................................15 Cost Per Click ............................................20 Cost Per Action (CPA) ............................25 C...Read More