b2b buyer personas

Free ebook: How To Create Buyer Personas For Your Business

published in Market Research
This guide will let you easily organize your research to create your very own buyer personas. Learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company. This guide includes tips and tricks for: - Asking the right questions during your persona interviews and surveys - Formatting your persona research in a compelling way - Presenting your new, finalized buyer personas to your company - Using your buyer personas for segmentation, content mapping, and lead nurturing

First 3 Pages

HOW TO CREATE BUYER PERSONAS FOR YOUR BUSINESS What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. (Note: If you’re new to personas, start small! You can always develop more personas later if needed.) What Are Negative Personas? Whereas a buyer persona is a representation of an ideal customer, a negative -- or “exclusionary” -- persona is a representation of who you don’t want as a customer. This could include, for example, professionals who are too advanced for your product or service, students who are only engaging with your content for research/knowledge, or potential customers who are just too expensive to acquire (because of a low average sale price, their propensity to churn, or their unlikeliness to purchase again from your company.)