How do you create buyer personas? What are buyer personas for? Why use buyer personas?
This ebook will tell all... On top of this it includes a template so you can create your own!
Buyer personas are extremely important. They determine who your customers are, what they do, what their challenges are and what they are looking for. Armed with this information you can target your customers specifically with information that's relevant to them. This will mean your content will be laser guided and mean your hit rate will increase. In simple terms it means you can be more efficient with your content and get better results.
This ebook will tell you:
- What buyer personas are
- What negative personas are
- How you can create personas
- A blank template so you can create your own buyer personas
It is also:
- 18 Pages long
- Beautifully designed
Table Of Contents
Pg 3 - What Are Buyer Personas?
Pg 4 - What Are Negative Personas?
Pg 5 - How Can You Use Personas?
Pg 6 - How Do You Create Personas?
Pg -13 - Blank Templates
First 3 Pages
TABLE OF CONTENTS
3/ What Are Buyer Personas?
4/ What Are Negative Personas?
5/ How Can You Use Personas?
6/ How Do You Create Personas?
13/ Blank Templates
WHAT ARE BUYER PERSONAS?
Buyer personas are fictional, generalized representations of your ideal customers. They
help you understand your customers (and prospective customers) better, and make it
easier for you to tailor content to the specific needs, behaviours, and concerns of different
The strongest buyer personas are based on market research as well as on insights you
gather from your actual customer base (through surveys, interviews, etc.). Depending
on your business, you could have as few as one or two personas, or as many as 10 or 20.
(Note: If you’re new to personas, start small! You can always develop more personas later