AMA: Iterable Director of Product Marketing, Jeffrey Vocell on SMB Product Marketing

Great question. I think there's a number of different things in these motions - but fundamentally SMB is more of a "one to many" motion, whereas enterprise is a more ABM-...

There's a lot of potential variability here depending on company, exact role, industry, and more. That said, here are a few ideas of what you can show: Cross-functional ...

Yes! It's absolutely possible. A few ways you can think of the transition: Look at some PMM job descriptions and think about transferrable skills. If you've worked as a ...

Team structure is always a hot topic in product marketing, and there's a lot of different ways of doing it. The product marketing team at Iterable recently re-organized i...

Great question. Looks like you've captured a lot of the big rocks that normally go into the budget, but a few additional things to consider: People Budget: Depending on ...

I wrote a post a while back about getting a job in Product Marketing that is still relevant and helpful. Overall though, think about your transferrable skills. Whether th...

This is so important, and not focused on enough so I'm glad you asked! A few thoughts around this: Get your CEO and CMO involved early. Ideally you can get early drafts ...

In most B2B settings, Product Marketing, or a distinct Enablement team (if your organization has one), spends a lot of time driving revenue and user growth through enabli...