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Added June 23, 2021 • Published in AMA's
AMA: Iterable Director of Product Marketing, Jeffrey Vocell on Influencing the Product Roadmap
Iterable Director of Product Marketing, Jeffrey Vocell
on Influencing the Product Roadmap
Director of Product Marketing
Iterable
Director of Product Marketing at Iterable
This can be a huge challenge, and I certainly feel for you. Overall, I think it
comes down to open and transparent communication between Product and Product
Marketing, and the organization at large.
Overall, I think there are a few things you can do to get ahead of this:
1. Transparent Roadm...more
Director of Product Marketing at Iterable
There are varying opinions on this, but from my POV, it should be as early as
possible. It's a journey to get to this though, and won't happen overnight.
Also, our contributions will change as well.
In early roadmap planning, it's about ideation (both blue sky thinking, and
what's possible nea...more
Added May 5, 2021 • Published in Adventures In Messaging's
Video: Adventures in Messaging: E10 with Jeffrey Vocell, Director of Product Marketing at Iterable.
Every product launch has to land. The stakes are high for product marketers and
the pressure is real. That’s when you REALLY want messaging research in your
corner saying: “We prepared for this. We got this!” Because without
understanding exactly how customers are using your product, how it fits into
their day, and the true value it offers, your messaging could fall flat. The
awesome Jeffrey Vocell has seen his fair share of launches in 11 years as a PMM.
In this episode, he shares his approa...more
Added February 4, 2021 • Published in Thrills and Chills: Establishing Product Marketing's
Podcast: Iterable's Director of Product Marketing, Jeffrey Vocell
Iterable's Director of Product Marketing, Jeffrey Vocell
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Added October 14, 2020 • Published in The Product Marketing Experts's
Podcast: Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
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Added July 13, 2020 • Published in AMA's
AMA: Iterable Director of Product Marketing, Jeffrey Vocell on Product Launches
Iterable Director of Product Marketing, Jeffrey Vocell
on Product Launches
Director of Product Marketing
IterableDirector of Product Marketing at Iterable
This is a great question. I think there are a few ways of testing messaging
effectively:
* Ask one rep, or a small team, to position your product in a specific way.
This is a very clear feedback loop, and you'll see what works and what
doesn't really quickly. Depending on the size of your...more
Director of Product Marketing at Iterable
I feel like the answer to this could be it's own book. 😊
Ultimately, a PMM should be the "quarterback" of a launch and should be driving
success at each stage. From the moment you hear about a large launch coming you
should focus on:
* Aligning the team around that product
* Communicating c...more
Added May 14, 2020
Podcast: Product Marketing Life | Jeffrey Vocell, HubSpot
Product Marketing Life | Jeffrey Vocell, HubSpot
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Added November 10, 2019 • Published in AMA's
AMA: Hubspot Former Sr. Manager, Product Marketing, Jeffrey Vocell on Messaging
Hubspot Former Sr. Manager, Product Marketing, Jeffrey Vocell
on Messaging
Director of Product Marketing
IterableDirector of Product Marketing at Iterable
This is a great question. As product marketers, I think we often confuse this
terminology, and due to the common use of these terms it amplifies the
perception they are different. From my point of view, there are differences
between positioning and messaging which I’ll cover here, but everything ...more
Director of Product Marketing at Iterable
Measuring the success of messaging overall generally ties back to product launch
goals — whether that’s a sales or revenue number, or more user/signup focused.
That being said, if you’re working on positioning and messaging outside of a
launch then I’d look at metrics like length of sales cycle, ...more
Added November 28, 2017
Sharebird Answers: Jeffrey Vocell, Director of Product Marketing, Iterable
Sharebird Answers:
Director of Product Marketing
IterableDirector of Product Marketing at Iterable
Good question. Part of this depends on what channels and content you (and the
other teams) plan to create. Try to take at least one of the longer-tail pieces
of your launch, like potentially a web-based tool and then work backward to
determine what the right timeframe is.
For many launches, I...more
Director of Product Marketing at Iterable
I think Mike [/profile/mike-flouton] covered one of the most important skills,
but there are certainly others. A few recommendations:
* Take a look at the Pragmatic Marketing courses. Most of their courses are
geared towards product managers (PM), but they do have a "launch" course
which ...more