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Jeffrey Vocell

Director of Product Marketing, Iterable
Jeffrey Vocell
Director of Product Marketing, Iterable
Added June 23, 2021Published in AMA's

AMA: Iterable Director of Product Marketing, Jeffrey Vocell on Influencing the Product Roadmap

Iterable Director of Product Marketing, Jeffrey Vocell

on Influencing the Product Roadmap

Director of Product Marketing
Iterable
Director of Product Marketing at Iterable
This can be a huge challenge, and I certainly feel for you. Overall, I think it comes down to open and transparent communication between Product and Product Marketing, and the organization at large. Overall, I think there are a few things you can do to get ahead of this: 1. Transparent Roadm...more
Director of Product Marketing at Iterable
There are varying opinions on this, but from my POV, it should be as early as possible. It's a journey to get to this though, and won't happen overnight. Also, our contributions will change as well. In early roadmap planning, it's about ideation (both blue sky thinking, and what's possible nea...more

Video: Adventures in Messaging: E10 with Jeffrey Vocell, Director of Product Marketing at Iterable.

Every product launch has to land. The stakes are high for product marketers and the pressure is real. That’s when you REALLY want messaging research in your corner saying: “We prepared for this. We got this!” Because without understanding exactly how customers are using your product, how it fits into their day, and the true value it offers, your messaging could fall flat. The awesome Jeffrey Vocell has seen his fair share of launches in 11 years as a PMM. In this episode, he shares his approa...more

Podcast: Iterable's Director of Product Marketing, Jeffrey Vocell

Iterable's Director of Product Marketing, Jeffrey Vocell
Iterable's Director of Product Marketing, Jeffrey Vocell
Iterable's Director of Product Marketing, Jeffrey Vocell
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Podcast: Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable

Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
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Added July 13, 2020Published in AMA's

AMA: Iterable Director of Product Marketing, Jeffrey Vocell on Product Launches

Iterable Director of Product Marketing, Jeffrey Vocell

on Product Launches

Director of Product Marketing
Iterable
Director of Product Marketing at Iterable
This is a great question. I think there are a few ways of testing messaging effectively: * Ask one rep, or a small team, to position your product in a specific way. This is a very clear feedback loop, and you'll see what works and what doesn't really quickly. Depending on the size of your...more
Director of Product Marketing at Iterable
I feel like the answer to this could be it's own book. 😊 Ultimately, a PMM should be the "quarterback" of a launch and should be driving success at each stage. From the moment you hear about a large launch coming you should focus on: * Aligning the team around that product * Communicating c...more
Added May 14, 2020

Podcast: Product Marketing Life | Jeffrey Vocell, HubSpot

Product Marketing Life | Jeffrey Vocell,  HubSpot
Product Marketing Life | Jeffrey Vocell,  HubSpot
Product Marketing Life | Jeffrey Vocell, HubSpot
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Added November 10, 2019Published in AMA's

AMA: Hubspot Former Sr. Manager, Product Marketing, Jeffrey Vocell on Messaging

Hubspot Former Sr. Manager, Product Marketing, Jeffrey Vocell

on Messaging

Director of Product Marketing
Iterable
Director of Product Marketing at Iterable
This is a great question. As product marketers, I think we often confuse this terminology, and due to the common use of these terms it amplifies the perception they are different. From my point of view, there are differences between positioning and messaging which I’ll cover here, but everything ...more
Director of Product Marketing at Iterable
Measuring the success of messaging overall generally ties back to product launch goals — whether that’s a sales or revenue number, or more user/signup focused. That being said, if you’re working on positioning and messaging outside of a launch then I’d look at metrics like length of sales cycle, ...more
Added November 28, 2017

Sharebird Answers: Jeffrey Vocell, Director of Product Marketing, Iterable

Sharebird Answers:

Director of Product Marketing
Iterable
Director of Product Marketing at Iterable
Good question. Part of this depends on what channels and content you (and the other teams) plan to create. Try to take at least one of the longer-tail pieces of your launch, like potentially a web-based tool and then work backward to determine what the right timeframe is.   For many launches, I...more
Director of Product Marketing at Iterable
I think Mike [/profile/mike-flouton] covered one of the most important skills, but there are certainly others. A few recommendations: * Take a look at the Pragmatic Marketing courses. Most of their courses are geared towards product managers (PM), but they do have a "launch" course which ...more