Jeffrey Vocell

Jeffrey Vocell

Director of Product Marketing, Iterable

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The Product Marketing Experts
The Product Marketing Experts
Hosted by Jeffrey Vocell
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
66 Episodes
Jeffrey Vocell
Director of Product Marketing
I wrote a post a while back about getting a job in Product Marketing that is still relevant and helpful. Overall though, think about your transferrable skills. Whether that's project leadership, storytelling, market intelligence and how it can apply to the job description of the PMM role you're l...more
Jeffrey Vocell
Director of Product Marketing
In most B2B settings, Product Marketing, or a distinct Enablement team (if your organization has one), spends a lot of time driving revenue and user growth through enabling Sales and CS. Whereas, in self-serve or consumer-facing teams, this time spend enabling should be redirected to users direct...more
Jeffrey Vocell
Director of Product Marketing
Great question. Looks like you've captured a lot of the big rocks that normally go into the budget, but a few additional things to consider: * People Budget: Depending on the planned growth of your team for this year, and near-term priorities, knowing your people budget can ensure you can br...more
Jeffrey Vocell
Director of Product Marketing
Yes! It's absolutely possible. A few ways you can think of the transition: * Look at some PMM job descriptions and think about transferrable skills. If you've worked as a Project Manager, then it's likely you've led cross-functional initiatives, so lean into that. * Highlight an internal...more
Jeffrey Vocell
Director of Product Marketing
There's a lot of potential variability here depending on company, exact role, industry, and more. That said, here are a few ideas of what you can show: * Cross-functional Initiative: If you've directly led a cross-functional initiatve that drovesome key business results, showcase them! For e...more
Jeffrey Vocell
Director of Product Marketing
This is so important, and not focused on enough so I'm glad you asked! A few thoughts around this: * Get your CEO and CMO involved early. Ideally you can get early drafts to them, and also get them bought into the importance of the process and value of this effort which will make every as...more
Jeffrey Vocell
Director of Product Marketing
Great question. I think there's a number of different things in these motions - but fundamentally SMB is more of a "one to many" motion, whereas enterprise is a more ABM-centric motion. Given the team structure question here, this means that Solutions Marketing in SMB/Mid-Market thinks about a...more
Jeffrey Vocell
Director of Product Marketing
Team structure is always a hot topic in product marketing, and there's a lot of different ways of doing it. The product marketing team at Iterable recently re-organized into 5 groups: Release Marketing, Solutions Marketing, Pricing & Packaging, Platform Marketing, and Market Intelligence. Each...more
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JD Prater
Head Of Marketing at Osmos
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Jeffrey Vocell
Director of Product Marketing
Credentials & Highlights
Director of Product Marketing at Iterable
Top Product Marketing Mentor List
Lives In Dover, New Hampshire
Knows About Vertical Product Marketing, SMB Product Marketing, Influencing without Authority, Inf...more
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