Jeffrey Vocell

I think every product marketing team should! Ultimately, at Iterable we have 3 key documents: Product GTM Launch Plan - This is a spreadsheet that includes every team in...

Yes! At HubSpot we had a template for this, and I’ve created one at Iterable as well. I think there are a few phases of a launch that include different people from your o...

I think it’s hard to showcase messaging in an interview unless you’re specifically bringing up documented work. At HubSpot, we like to give candidates an exercise before ...

There's a lot of potential variability here depending on company, exact role, industry, and more. That said, here are a few ideas of what you can show: Cross-functional ...

The best way I've found is to start small, and grow over-time. To explain that further, when a brand-new product marketer starts I will typically walk through step-by-ste...

I feel like the answer to this could be it's own book. 😊 Ultimately, a PMM should be the "quarterback" of a launch and should be driving success at each stage. From the ...

This is a great question. As product marketers, I think we often confuse this terminology, and due to the common use of these terms it amplifies the perception they are d...

At HubSpot we have a “master” positioning guide that exists for every core product and is shared on a central wiki that everyone can access. This positioning guide helps ...

A few key documents that you should have: Research Document - For me, this has always been internal and been a way for me to store insights, data, or any resources on a ...

Great questions. Product Marketing should be involved, or at least aware of, every launch in my opinion. I think it's important to establish launch levels, or some proces...