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Upcoming AMAs

Shar Patel

Senior Director, Platform and AI Product Marketing, ServiceNow

ServiceNow

ServiceNow Senior Director, Platform and AI Product Marketing, Shar Patel on Enterprise Product Marketing

June 30 @ 10:00AM PT

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Lara McCaskill

Senior Director, Head of Portfolio PMM, Strategy Collection, Atlassian

Atlassian

Atlassian Head of Portfolio PMM, Lara McCaskill on AI and Product Marketing

July 1 @ 10:00AM PT

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Amanda Groves

VP of Product Marketing, Zywave

Zywave

Zywave VP of Product Marketing, Amanda Groves on Category Creation

July 2 @ 10:00AM PT

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Nicole Smayling

Product Marketing Director | AI, Data & Apps Portfolio, Salesforce

Salesforce Product Marketing Director | AI, Data & Apps Portfolio, Nicole Smayling on AI and Product Marketing

July 7 @ 10:00AM PT

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Topics

Market Research

Competitive Positioning Market Research Pricing and Packaging Analyst Relationships Segmentation Personas

Messaging

Storytelling Category Creation Brand Strategy Messaging Strategy Message Testing Messaging Frameworks Messaging

Product Launches

Release Marketing Go-To-Market Strategy Launch Frameworks Launch Channels Launch Messaging Launch Metrics Product Launches

Product Marketing Career Path

Product Marketing Career Path Product Marketing 30/60/90 Day Plan Product Marketing Interviews Product Marketing Skills Breaking into Product Marketing

Product Marketing Specializations

Consumer Product Marketing SMB Product Marketing Growth Product Marketing Developer Product Marketing Industry Product Marketing Partner Product Marketing Enterprise Product Marketing Technical Product Marketing Platform and Solutions Product Marketing Self-Serve Product Marketing Customer Marketing

Product Marketing Stakeholders

Stakeholder Management Influencing the Product Roadmap Influencing the C-Suite Product Marketing vs Product Management Product Marketing / Demand Gen Alignment Influencing without Authority

Product Marketing Team

Product Marketing KPI's Building a Product Marketing Team Establishing Product Marketing

Sales Enablement

Sales Content Sales Kickoff Sales Adoption Sales Metrics Sales Tools Sales Enablement

Tools & Technologies

Product Marketing Tools Product Marketing Productivity Hacks AI and Product Marketing

Content

Product Marketing Articles Product Marketing Playbooks

Trending Mentors

Sapphire Reels
Senior Director of Product Marketing · Atlassian
Jackie Palmer
VP Product Marketing · ActiveCampaign
Bhavika Thakkar
Sr. Director of Product Marketing & Growth- Copilot · Microsoft

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Top Teams

Google
Mountain View, CA
Salesforce
San Francisco, CA
HubSpot
Cambridge, MA

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