7 Answers
6,428 Views
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth • August 25
* These are the core OKRs that I've tracked in various forms throughout my demand generation career: * Objective: Drive pipeline * Key Results: * Raw volume merics: * Leads: Net new names added to the database * MQLs: Marketing qualified leads, or folks who ......Read More
1861 Views
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3 Answers
4,120 Views
Adam Kaiser
6sense VP, Growth Marketing • August 11
SEM is an excellent way for a company to get up and running by responding to demand in the market. Early-stage companies who have not established their brand can start driving interest and opportunities immediately. As an organization grows, SEM can continue to be a large part of its digital t......Read More
3130 Views
5 Answers
4,505 Views
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas • October 27
Where do I see Demand Generation heading? That's an interesting question. Like most DG roles I am see them being converted to Field Marketing. In my humble opinion, a traditional Demand Generation role is much more than just Field Marketing. With Demand Generation you basically sit with one foot ......Read More
1737 Views
8 Answers
7,981 Views
Krista Muir
Snowflake Senior Manager, Streamlit Developer Marketing • August 24
If you're still on an inbound (MQL) model, I would start by pivoting every report through the lens of "target account vs. non-target account". * # of campaign responses * # of opportunities generated * $ pipeline generated * ACV * # closed won * $ closed won What matters gets measured.......Read More
1685 Views
4 Answers
3,685 Views
Eric Martin
Stack Overflow Vice President, Demand Generation • September 7
In order to become a demand gen leader, you need to understand how to empower your team to execute to the best of their ability, and also forge a professional development path for every team member. Sure, there are skills like effective budgeting, managing cost efficiencies of channels, and typic......Read More
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Sheridan Gaenger
Own VP of Growth Marketing • October 25
There is no other way. If you’re not going to invest in intent data, then don’t try to do ABM, you’ll waste money and employee calories. I’ve heard companies say “oh we will just focus our efforts on our ICP” Yes, of course, knowing what accounts have the most propensity to buy is critical. But ......Read More
1065 Views
8 Answers
5,588 Views
Sierra Summers
Albertsons Companies Director of B2B Marketing • January 19
Work with your sales team! You can use a lot of different tech and methods to identify target accounts, but if your sales team isn't bought in, you won't be successful. I suggest using tools or conducting a TAM analysis to narrow down the list of potential accounts a tad small. Have the sa......Read More
1007 Views
5 Answers
2,628 Views
Kexin Chen
Salesforce Vice President, C-Suite Marketing • April 26
For historically tense relationships, one of my coaches has given me a fantastic framework: 1. Take a step back and request time to address your relationship. Request the time to discuss this so they aren't blindsided and have time to think about what they'd want to share. 2. In the m......Read More
800 Views
3 Answers
2,083 Views
Sruthi Kumar
Notion Account-Based Marketing • August 10
Tactical: - Be close to the metrics - Strong writer - Problem solver - Solid speaker (this helps when you are presenting to sales all hands or even internally to your own marketing team) Intangible: - Think about campaigns/programs with an integrated lense - Strong cross-communication sk......Read More
1146 Views
1 Answer
790 Views
Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Growth marketing and demand generation are both essential facets of a comprehensive marketing strategy an while there are some similarities, they focus on different areas, utilize unique tactics and are measured differently. Here’s how I think about it and would break down the differences: Sco......Read More
790 Views
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