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Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
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Product Marketing Career Path
15 Answers
April Rassa
Aventi Group Product Marketing Consultant • September 29
Messaging is the ability to communicate pains and solutions for a specific persona using the written word. PMM writing is unique because it’s all about distilling a message down to it’s essence and packaging words in a way that will be accepted by a specific group of people. A PMM should write wi......Read More
1520 Views
9 Answers
Lauren Barraco
Inscribe VP, Marketing • November 18
This is a great question. I have a few rules that we try to live by for our comms: 1. Make it short, sweet, and to the point! 2. You shouldn't expect your sales team to read every word, so make sure to use bold, underline, colors for items that are most important. 3. Build a cadence - ......Read More
394 Views
4 Answers
Joe Goldberg
Vanta Director of Product Marketing • January 31
* When building it, of course lean heavily on sales feedback, including how the best sellers pitch. Ask to see any custom decks they use. * Do not forget the goal of FM deck is mostly do discovery/qualification + generate enough interest to get to second meeting (not close a deal!). So ......Read More
607 Views
4 Answers
Oleksii Klochai
Wizard on Demand Principal • February 6
Allocate adequate resources to it — in other words, get someone on board whose job is to create content. Unless there is a person or a team directly in charge of content creation, you’ll find it difficult to scale and run a smooth process. Reasoning for this is: creating content is frequently ......Read More
264 Views
What skills are the most important to develop when going from Sr. PMM to Director of Product Marketing?
I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for
3 Answers
Julie Towns
Pinterest VP, Product Marketing & Product Operations • January 18
First, here is how I'd define the scope and complexity of a Director level PMM role: * At a director level, your work will be highly strategic in nature. For example, you should be identifying and devising strategies to solve company-wide issues with longer term implications (18-24 months......Read More
887 Views
4 Answers
Kelly Kipkalov
BILL Sr Director, Product Marketing • December 20
I'm going to answer your question slightly differently. PMMs can acquire skills as they develop in their careers, that's a given. So when I hire PMMs, I'm not just looking for skills, I'm looking for a specific customer-first mindset. Do you understand the customer problem you're trying to solve?......Read More
666 Views
How do you build a Go-to market PMM portfolio when you only have content marketing skills?
I'm a PMM with 4+ YOE and I work at a B2B SaaS company. The issue is that I only have content marketing, sales enablement and campaign management experience, and NO product launch or go-to market experience.
Across different interviews, I've been rejected because I'm not able to come up with strategies for positioning a new product in the market. I've consumed several courses and understand the theories now. But I don't have any practical experience of working with the Product team for launch.
How do I leverage my theoretical knowledge into practical applications and crack interviews?
1 Answer
Michele Nieberding 🚀
MetaRouter Director of Product Marketing • May 3
Having this type of background is GOLD! Don't underestimate yourself here. I understand companies may want a specific example of how you've positioned a new product in the market, but positioning a new product means nothing if you can't create clear content or enable sales to talk about WHY that ......Read More
1 Views
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
2 Answers
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
10 Answers
Christy Roach
AssemblyAI VP of Marketing • October 9
This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I reject the idea that you have to change jobs in order to get the experience you want and think there are plenty of ways to get......Read More
2002 Views
12 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 20
The ideal candidate will have both but that’s often not possible. For me personally, I think the soft skills are far more important. Especially at the more junior and even mid-management levels, the hard skills can be taught. The soft skills are much more difficult to teach. As an executive, you......Read More
1047 Views