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Product Marketing Subteams

How would you recommend Product Marketing Managers improve their messaging skills?

15 Answers

Aventi Group Product Marketing Consultant • September 29

Messaging is the ability to communicate pains and solutions for a specific persona using the written word. PMM writing is unique because it’s all about distilling a message down to it’s essence and packaging words in a way that will be accepted by a specific group of people. A PMM should write wi......Read More

1522 Views

What are some helpful tips for writing email communications to the sales team?

9 Answers

Lauren Barraco

Inscribe VP, Marketing • November 18

This is a great question. I have a few rules that we try to live by for our comms: 1. Make it short, sweet, and to the point! 2. You shouldn't expect your sales team to read every word, so make sure to use bold, underline, colors for items that are most important. 3. Build a cadence - ......Read More

395 Views

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.

10 Answers

Christy Roach

AssemblyAI VP of Marketing • October 9

This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I reject the idea that you have to change jobs in order to get the experience you want and think there are plenty of ways to get......Read More

2003 Views

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?

12 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • November 20

The ideal candidate will have both but that’s often not possible. For me personally, I think the soft skills are far more important. Especially at the more junior and even mid-management levels, the hard skills can be taught. The soft skills are much more difficult to teach. As an executive, you......Read More

1047 Views

What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company?

3 Answers

Jason Oakley

Klue Senior Director of Product Marketing • January 6

I can't think of three good ones right now, so I'll give you two of my favourite: 1. Saying yes to everything When you come in as the first PMM, people are going to be throwing projects at you left and right. It's easy to say yes to everything, after all, who wants to say "no" in th......Read More

989 Views

You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?

9 Answers

Lauren Barraco

Inscribe VP, Marketing • December 16

Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical to get these pieces done first so that you can scale effectively. As a team of 1, you are going to need to rely on the other pe......Read More

1970 Views

How do you communicate product marketing updates and activities to the rest of the company?

11 Answers

Diana Smith

Hashi Senior Director of Product Marketing • July 17

We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium updates are larger changes that potentially open up a small new audience or unlock new revenue potential. Large updates are major ......Read More

4055 Views

What does your product marketing team org structure look like?

Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?

15 Answers

Kristen Ribero

Greenplaces VP Marketing • July 19

In my experience, it varies based on your product portfolio/customer segments... When my company had only 1 product we were separated by function (i.e. pricing/packaging, sales enablement, product launches, market research, etc.), but in other companies we were focused on segment (enterprise ......Read More

2258 Views

How do you ensure that product marketers you manage are creating great messaging, and hitting the right milestones?

10 Answers

Jeffrey Vocell

Panorama Education Head of Product Marketing • December 11

Great question. This gets at the heart of managing others, while also is central to our role as product marketers. As a manager, it's your responsibility to ensure that the right milestones are being hit which means that was the right process followed for creating messaging? Did that product ma......Read More

1399 Views

How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?

12 Answers

Jennifer Ottovegio

Narvar Fmr Director of Product Marketing • October 18

I believe that the person ultimately responsible for the results, will most incentivized to succeed. So it comes down to ensuring incentives are aligned and expectations and responsibilities are clear. For every product or feature launch, I create a go-to-market checklist that includes timeli......Read More

2429 Views

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