Product Strategy
1 Answer
Sheila Hara
Barracuda Networks Sr. Director, Product Management • May 1
If your company doesn't currently have a formal product strategy, developing one is a crucial step towards ensuring that your product development efforts are aligned with your business goals. Here’s a step-by-step guide to creating a product strategy: 1. DEFINE YOUR VISION AND GOALS * Vision:......Read More
201 Views
3 Answers
Melissa Ushakov
GitLab Group Manager, Product Management • September 1
Understanding your users is critical to building a product that will effectively solve their problems, and they will be excited to use. The JTBD framework is effective because it encourages product managers to focus on problems, not solutions. You can read more about how we use this framework at ......Read More
807 Views
4 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 24
What I've enjoyed about being in tech is entire industry lifecycles happen within a few years because the pace of innovation is so fast: you can identify new customer problems, build innovative solutions, and scale entire businesses that transform a given market – all within a year or two. This i......Read More
825 Views
8 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 24
I think of this in two ways best conveyed through a sports metaphor: learning new plays I can add to my playbook, and building reps so that I can figure out what the right play is for a given scenario. For the first, I enjoy reading about strategy – lots of Stratechery, various strategy books, ......Read More
918 Views
4 Answers
Wade G. Morgan
Airtable Product Strategy & Operations • February 17
Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple amazingly successful winners can emerge. As of today, Apple is worth $2.8T and Microsoft is worth $2.25T. While I'm sure both co......Read More
2183 Views
9 Answers
Brandon Green
Buffer Staff Product Manager • August 17
Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More
2495 Views
2 Answers
Mike Arcuri
Meta Director of Product - Horizon Worlds Platform • November 22
This really depends on the maturity stage for your product. For 0-1 work in startups (new products, not-yet-released), I recommend the models explained by Steve Blank (e.g. customer development process, business model canvas). There are so many unknowns and intertwined hypotheses for brand new p......Read More
1037 Views
6 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 23
The more differentiated & sticky your core value proposition is, the less you'll need to worry about market trends, as you'll have more and more of a market all to yourself. Make this your goal. Few companies find themselves in that position. For the rest, market trends give us a better sense of......Read More
918 Views
6 Answers
Wade G. Morgan
Airtable Product Strategy & Operations • February 17
This is a natural question and I would specify the question a bit to say "how do we validate that our product strategy is the right one for us?" Might seem like a small delineation, but the truth is, no one strategy is right for every company or product. What works amazingly for one company cou......Read More
1977 Views
4 Answers
Sandeep Rajan
Patreon Product Lead, Member Experience • February 23
I generally don't believe in investing in differentiation for differentiation's sake – if the feature doesn't solve a core customer need then I'd have a hard time prioritizing it over a feature that does simply for the purpose of checking a box on a table unless there's a strong belief (preferabl......Read More
801 Views