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Pulkit Agrawal
Chameleon Co-founder & CEO • April 30
I’d break this up into thinking about the 📝 Content and the 📤 Channels: 📝 Content: * Create a central hub for you launch planning (a wiki page / Notion doc etc.) where you can collaborate with your team for any launches * This can serve as a key pillar of your internal communication......Read More
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Nisha Goklaney
HubSpot Senior Director of Product Marketing • November 10
I have used several different messaging frameworks, but one that we are leveraging quite a lot these days is the Jobs to be done framework, accompanied by durable, evergreen messages that are centered around our key customer personas and their pain points. In this framework you start by: 1. Fi......Read More
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Pallavi Vanacharla
New Relic VP, Product Marketing • May 28
Here is what has worked for me in the past. This pace below is relevant for smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30 DAYS Goal: Establish credibility and define your goal and priorities Key tasks: * Build relationships with key stakeholders and understand......Read More
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Esther Yoon
RingCentral Vice President, Industry and Product Marketing • October 19
I'm going to break this out into two questions: How do you tier launches? Launches are tiered based on business impact (yes, I know, very "captain obvious.") My whole point here is that I make a judgment call based on data, company goals, competitive landscape, market opportunity. For example,......Read More
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Jasmine Jaume
Intercom Director, Product Marketing • October 27
We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with product we have always largely mapped PMMs to specific solutions or product areas. Our current team structure roughly mirrors that o......Read More
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Charlotte Norman
Canva Head Of Product Marketing • May 21
Testing, iterating, and optimizing with your core audiences is the key to successful positioning: * Talk to your customers and prospective customers to see how the messaging resonates with them and if it helps them understand the benefits of the product * Mockup product flows, or market......Read More
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Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 27
One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More
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Raman Kalyan
Microsoft Director of Product Marketing, Microsoft 365 Security • December 2
We have different types of product marketing teams: 1. Core product marketing - responsibile for working closely with engineering on influencing the product roadmap and developing the value proposition with associated assets to drive awarness, consideration and adoption of our solut......Read More
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Dave Steer
GitLab Vice President of Product Marketing • July 14
Great question - you'll see the answer is some of the questions/answers throughout the AMA. I'll add a few other steps: First, be intentional about the core working group. Go-to-market can be vast, so it's important that you have key functions (sales, customer success, marketing, revenue opera......Read More
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Stephen Baloglu
Adobe Director of Product Marketing • March 30
Great question and glad to see people taking a customer-led approach to product launches. There are a few strategies I recommend here and they fall into 4 areas. 1. Review the foundational research and insights that already exist - What you’re launching was built based on deep customer rese......Read More
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Quinn Hubbard
Matterport Head of Global Brand & Product Marketing, Director • May 4
This is a great question because, as every PMM knows, each launch holds a surprise hiccup. If you can mitigate as much risk as possible before that time comes, then you’ll be successful in solving those last minute snafus. Assuming your marketing brief and GTM plan are finalized and approved, ......Read More
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