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What do best-in-class customer Marketing teams look like in terms of roles and responsibilities?

3 Answers

10,968 Views

Laura Hart

Figma Senior Director, Growth Marketing • July 26

The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organizations vs Product-led organizations. In my experience, though, the best way to orient the team is a......Read More

9547 Views

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How do you recommend companies adjust their KPIs as they move to an ABM-centric marketing approach?

8 Answers

8,077 Views

Krista Muir

Snowflake Senior Manager, Streamlit Developer Marketing • August 23

If you're still on an inbound (MQL) model, I would start by pivoting every report through the lens of "target account vs. non-target account". * # of campaign responses * # of opportunities generated * $ pipeline generated * ACV * # closed won * $ closed won What matters gets measured.......Read More

1726 Views

When you work at an organization whose buyers are not present on many digital channels, what do you typically explore to reach them?

5 Answers

3,536 Views

Keara Cho

Salesforce Sr. Director, Field Marketing • August 16

Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with to integrate a call-to-action? For example, in one of our small business campaigns where we were targeting small business owner......Read More

1949 Views

What variables affect your strategic choice of channels, when designing an integrated campaign?

3 Answers

2,733 Views

Abhishek GP

Freshworks Senior Director - Global Demand Generation • December 1

Here are the four most important parameters that determine your Channel strategy when designing an Integrated Campaign. 1. Who? - Audience * Are you talking to developers, end-users, or decision-makers? * How large is the buying group for your product? * Is your product a single or mult......Read More

1522 Views

If your Demand Gen team has only one or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

2 Answers

1,855 Views

Kayla Rockwell

Databricks Senior Group Manager, Demand Generation • August 4

This is a tricky one as the business can often communicate all of these features and products are equally important. In reality it often creates too many messages for your audience if you try to go after them all at the same time, not to mention it will quickly burn one to two people out! Conside......Read More

1526 Views

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What are some of the best ways to begin becoming a more influential Demand Generation Manager?

4 Answers

5,430 Views

Kathy O'Donnell

Gong EMEA Marketing Director • December 20

Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they get insights they don't know or recommendations on how to do something differently, this is a good first step in becoming infl......Read More

1311 Views

How do you think ChatGPT will impact how you do demand generation?

2 Answers

1,384 Views

Andy Ramirez ✪

Docker SVP, Growth Marketing (CMO Role) • May 3

I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a ......Read More

1172 Views

What is your methodology for identifying the right company targets in an ABM strategy?

8 Answers

5,621 Views

Sierra Summers

Albertsons Companies Director of B2B Marketing • January 18

Work with your sales team! You can use a lot of different tech and methods to identify target accounts, but if your sales team isn't bought in, you won't be successful. I suggest using tools or conducting a TAM analysis to narrow down the list of potential accounts a tad small. Have the sa......Read More

1032 Views

How do Demand Generation key stakeholders from other departments change as your company grows?

7 Answers

5,608 Views

Jessica Gilmartin

Calendly Chief Marketing Officer • August 18

I love this question. When you’re a small company, the stakeholders are a pretty small group: You’ll work with a small number of sales reps who generally serve similar customer groups and operate using the same sales strategy. As a result, the type of demand gen work you have to do is generally p......Read More

3048 Views

What questions should you ask during your one-on-ones with your cross-functional teams during your first month at the company?

6 Answers

3,653 Views

Sam Clarke

Second Nature VP of Marketing • March 14

Scheduling one-on-ones with your new colleagues is one of the first steps to tackle in your 30/60/90 day plan. In fact, those conversations should influence what makes it into your final draft. You should lean on the team that has seen it firsthand versus thinking you have all the answers. Whe......Read More