Messaging
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
Leaning on research and data to project the impact of new messaging and show internal teams why it will matter to customers is most effective. This could come in many formats - showing the potential size of the business opportunity or showing how customers are currently responding to messaging ar......Read More
1135 Views
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • October 25
This is by far one of my favorite questions (and most important). As PMMs, we have to go beyond talking about the feature functionality but orient on what the benefit is for the customer. A practice I take is by asking a series of questions that will help you narrow in and articulate the customer......Read More
1101 Views
What are some effective strategies for writing clear and compelling messaging?
This is something I've been struggling with since becoming a PMM
1 Answer
Caroline Walthall
Quizlet Director of Product and Lifecycle Marketing • May 16
* A few rapid fire thoughts on writing clear and compelling messaging: * Start by writing your messages in simpler plain English and don’t worry too much about how it sounds yet * Ask yourself, “so what,” and “who cares?” Does it pass the sniff test? * If not, make sure......Read More
2 Views
Can you share the messaging framework that you use?
Would love frameworks to share.
7 Answers
Aneri Shah
Ethos Head of Marketing, B2B • October 26
Here's my messaging framework! Feel free to make a copy and try it yourself.
816 Views
1 Answer
Caroline Walthall
Quizlet Director of Product and Lifecycle Marketing • May 16
* A few years ago, we had a bit of long-running internal debate about whether our target audience was more interested in “customization” or “guided study.” There was a product philosophy that we should offer guided options as much as possible to reduce friction. While that premise made ......Read More
4 Views
1 Answer
Caroline Walthall
Quizlet Director of Product and Lifecycle Marketing • May 16
It’s likely no secret that generative AI can be a helpful thought partner and writing sidekick to any PMM. If you haven’t started experimenting with ways to integrate it, there is no time like the present. In the last few months, I’ve been loving using the “Copywriter GPT” on ChatGPT to ask for l......Read More
3 Views
7 Answers
Christine Shannon
January 24
Identify the problem you're aiming to solve (their pain point), discuss the ideal state (what could it be like if it were solved), and how you can solve it. Then distill this down and down and down until you have a short statement that you can use in marketing. When thinking about your marketi......Read More
273 Views
8 Answers
Important! Otherwise, messaging is just a mess of words and concepts that you're pulling out of your head (or the other end) to sound smart. Okay, that was a bit crude, but once again, thinking and typing fast right now. This question is a bit vague, so I'm going to take some liberties with my......Read More
495 Views
6 Answers
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • October 25
Step 1: Create a DACI DACI stands for: Driver Approver Contributor Informed You can grab a free template: https://www.atlassian.com/team-playbook/plays/daci The Driver is responsible for making sure all stakeholders are aware of what’s happening, gathering information, getting questions answe......Read More
1433 Views
7 Answers
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 26
Quantitatively test your messaging through experimentation: * A/B test different types of messages on your website * A/B test different types of messages through paid social & organic social * A/B test different types of messages through SEM — I find this to be the easiest channel to e......Read More
1770 Views