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Influencing the C-Suite
Influencing the Product Roadmap
Product Marketing / Demand Gen Alignment
Product Marketing vs Product Management
Stakeholder Management
Product Marketing Stakeholders
1 Answer
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 3
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More
2037 Views
11 Answers
Gregg Miller
PandaDoc VP of Product Marketing & Brand • October 9
I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” go-to-market strategy activities like identifying market opportunities, defining target segments in the market, partnering with......Read More
2312 Views
4 Answers
Jason Perocho
Amperity SVP, Head of Marketing • December 22
Let's pull back from this question because it does not provide a great premise to build on. Every for-profit business has the same objective of making money profitably. Making money profitable can be further subdivided into business metrics around acquisition, which can be further subdivided into......Read More
452 Views
1 Answer
Ben Rawnsley-Johnson
Atlassian Head of Product Marketing • May 15
PMM don't own outcomes the way some other teams like sales (meetings, deals) and engineering (shipped code) - but we do own the pursuit of the metrics that matter, and the alignment of teams that contribute to metrics that span teams - CAC, CLTV etc. Any marketer knows that our value is reflecte......Read More
870 Views
How do you track the assets that you create for various teams - Social media, Campaigns, Sales Representatives, other forums, email marketing
I create multiple assets on a daily basis and although I have a set process of who the asset will go to - be it a one pager, carousel or a blog. How to track if the teams you are sending the asset to, are actually using it or not?
1 Answer
Carlos Seguín Lozano
Nextail Senior Director Product Marketing • May 14
Hi there, It really depends on where are you hosting your files. Google Workspace? SharePoint? SalesForce? Each platform offers different levels of tracking and analysis. Some ways I've used in the past are: - Use a tool like docsend (simple) or sales content management platforms like highsp......Read More
29 Views
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
14 Answers
Mike Flouton
GitLab VP, Product • August 3
IME this should sit in engineering, but it's generally not a bad idea for the copy writer to solicit PMM feedback. PMM needs to be hyper focused on strategic tasks. This is a good example of a tactical distraction.
576 Views
11 Answers
Diana Smith
Hashi Senior Director of Product Marketing • July 17
We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium updates are larger changes that potentially open up a small new audience or unlock new revenue potential. Large updates are major ......Read More
4221 Views
What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
15 Answers
Kristen Ribero
Greenplaces VP Marketing • July 19
In my experience, it varies based on your product portfolio/customer segments... When my company had only 1 product we were separated by function (i.e. pricing/packaging, sales enablement, product launches, market research, etc.), but in other companies we were focused on segment (enterprise ......Read More
2325 Views
1 Answer
I've seen Content: 1. Stand as its own team 2. Roll up under PMM, or 3. Roll up under Demand Gen. But I've never seen either PMM or Demand gen report into Content. Which goes to say, I don't think content aligns PMM or DG. It's the other way around. When Content's OKR/KPI is traffic and......Read More
390 Views
1 Answer
Messaging framework all the way. Designate a 'source of truth' messaging doc that everyone at the company (not just demand gen) refers to, and therefore writes/presents derivatives of. This source of truth can be as simple as a starred google doc, or a published confluence page, notion page, pinn......Read More
351 Views