TAGS
All
Building a Demand Generation Team
Demand Generation KPI's
Establishing a Demand Generation Function
Demand Generation Team
4 Answers
Monica Myers
Lattice Director of Demand Generation • August 24
One of the great things about Demand Gen is that there isn't a set path into it. For example, I started my career in sales and account management before transitioning over to marketing. While somewhat atypical, I've found having a sales background to be beneficial as I've grown my career in DG be......Read More
3703 Views
1 Answer
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • May 7
A demand gen team in today’s world cannot exist without a content creator and a digital/SEO lead. These form the core and other functions can be build around them. So if you are starting from scratch, hire these 2 roles before you move on to other roles. A content creator should be able to bui......Read More
389 Views
3 Answers
Jordan Hwang
OpenPhone VP of Marketing • April 20
My general framework is as follows: * PMM is likely to bring the best holistic qualitative insights to the table from the work that they're doing * Demand Generation is likely to bring the best live quantitative data to the table from the work that they're doing Because of that, it's a ......Read More
851 Views
4 Answers
Jordan Hwang
OpenPhone VP of Marketing • April 20
I generally like to communicate through two types of vehicles: Weekly progress updates - this is meant to convey what's happening now * Performance metrics (absolute numbers, performance vs. goal, YoY %) * Drivers of above performance (i.e. what's causing it) * Adjustments that will be mad......Read More
787 Views
4 Answers
Erika Barbosa
Counterpart Marketing Lead • February 13
This is a tricky question to give a general response to! Let me start by laying out the strategy for how to approach this question as there isn’t a “one size fits all” response. Some of the variables to consider are the business objectives, industry, and business size, among many others. * Alig......Read More
300 Views
8 Answers
Erika Barbosa
Counterpart Marketing Lead • November 23
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
3344 Views
5 Answers
Nicolette Konkol
Morningstar Global Head of Demand Generation • October 5
* Make sure reporting is set up to measure what’s important and is agreed upon across sales & marketing * You can’t wait till the martech stack is built or the website is perfect or your strategy is complete to start generating demand. You’re going to have to build the race car while y......Read More
958 Views
4 Answers
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation • August 4
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho......Read More
1564 Views
5 Answers
Tamara Niesen
WooCommerce CMO • August 25
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams. Someth......Read More
1289 Views
3 Answers
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth • August 24
* Not necessarily over-hyped, but I think it is important to find the balance between being too focused on top-of-funnel (Traffic, leads, MQLs) and having targets that are out of your control to drive (closed / won, revenue). If your marketing team is ONLY KPI'ed on MQLs and nothing els......Read More
1616 Views