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Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
Product Marketing Interviews
Product Marketing Skills
Product Marketing Career Path
2 Answers
Ben Geller
You.com Director, Product Marketing • February 13
One of the biggest struggles I've seen for PMMs is explaining the role and the value we create to team members who have never worked with PMM before. If you encounter this challenge, here's a simple framework I've found helpful: Elevator pitch: Product Marketing’s superpower is being the “Voice ......Read More
627 Views
2 Answers
Candace Marshall
Zendesk Senior Director, Product Marketing • May 8
In large companies, you can make your mark as a PMM through alignment and relationships. Firstly, it's important to ensure your work directly aligns with the company's goals and objectives. Start by familiarizing yourself with your business unit's OKRs (objective key results). For example, if you......Read More
1196 Views
2 Answers
Alex Gutow
Snowflake Senior Director of Product Marketing • December 21
As a product marketer, the top three skills I use are: * Being curious and not being afraid to ask questions: Curiosity is so critical for product marketers, especially when it comes to the products and features that we're responsible for. The more you understand about your area, the b......Read More
1283 Views
4 Answers
Vidya Drego
SmithRx VP of Marketing • January 19
I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Sharebird, from the Product Marketing Alliance, and PMM Hive. But definitely don't memorize answer to questions or cases, make sure you ......Read More
6733 Views
16 Answers
April Rassa
Aventi Group Product Marketing Consultant • September 28
Messaging is the ability to communicate pains and solutions for a specific persona using the written word. PMM writing is unique because it’s all about distilling a message down to it’s essence and packaging words in a way that will be accepted by a specific group of people. A PMM should write wi......Read More
1629 Views
13 Answers
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • November 19
The ideal candidate will have both but that’s often not possible. For me personally, I think the soft skills are far more important. Especially at the more junior and even mid-management levels, the hard skills can be taught. The soft skills are much more difficult to teach. As an executive, you......Read More
1048 Views
10 Answers
Lauren Barraco
Inscribe VP, Marketing • November 17
This is a great question. I have a few rules that we try to live by for our comms: 1. Make it short, sweet, and to the point! 2. You shouldn't expect your sales team to read every word, so make sure to use bold, underline, colors for items that are most important. 3. Build a cadence - ......Read More
398 Views
2 Answers
Participate in solving bigger cross-company challenges across the org where your experience can make a difference - for example: pricing & packaging, helping understand churn, digging into win-loss, etc. The goal is to find areas of opportunity where something is broken or not performing and f......Read More
480 Views
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
3 Answers
9 Answers
Liz Tassey (she/her)
Highspot Vice President Product Marketing • July 8
I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what they wanted, they would have said faster horses" - maybe Henry Ford I dont think it's an either-or answer. Data is obviousl......Read More
952 Views