10 Answers
25,028 Views
Kie Watanabe
Kie Watanabe
HubSpot Group Product ManagerOctober 13
This is a two-part question. Let me first articulate how I like coming up with ideas for new opportunities, followed by how I like to make decisions about what to build. Hopefully, you don’t mind that I’m thinking about “opportunities” because it might not always be a feature that’s the right sol......Read More
14026 Views
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11 Answers
36,889 Views
Era Johal
Era Johal
TikTok Product Leader, Search @TikTokAugust 25
Design a product for drivers driving in rush hour. I am betting every human stuck in traffic has once thought... “Dang this traffic sucks, I wish I could [insert idea].” The best answer I’ve heard is a tablet-sized visual, that is connected to the internet with key apps such as email, song playl......Read More
17209 Views
6 Answers
15,197 Views
Guy Levit
Guy Levit
Meta Sr. Director of Product ManagementApril 26
My current product team has about 40 PMs (And we are hiring!). I would not dive into what each of the team does, but maybe talk about how we went about structuring it, which may be a more transferable skill. When I first joined Meta my VP asked me if the current team structure is the right one......Read More
11759 Views
4 Answers
27,406 Views
Ajay Waghray
Ajay Waghray
Udemy Director of Product Management, Consumer MarketplaceAugust 25
We have a great podcast episode about this! To summarize, it’s less about explicit processes and more about tools in the toolbelt. It’s all about right tool, right job. The tools that come to mind for incorporating customer feedback are: 1. User research. This typically involves a full user re......Read More
15937 Views
3 Answers
10,084 Views
Neel Joshi
Neel Joshi
Google Group Product Manager, Google AssistantAugust 31
Without going into specifics, the biggest challenge has been cross-organization influencing. My time at both Microsoft and Google has exposed me to lots of intra-organization projects with varying levels of buy-in from each team. The level of effort and coordination required to pull not one, but ......Read More
7950 Views
7 Answers
16,480 Views
Brandon Green
Brandon Green
Buffer Staff Product ManagerMarch 10
This is hard! For me, it's a mix of having a good understanding and confidence that you have  (1) a clear hypothesis that you can test with a minimally viable product that is shaped by data and customer/market research, (2) confidence that you have a potential solution that can prove the hypothe......Read More
2604 Views
13 Answers
15,906 Views
Marvin Green
Marvin Green
Splunk Director, Product ManagementSeptember 13
Great question! This is something most product teams wrestle with when only looking at the roadmap from a features perspective to balance what to build for existing vs prospective customers. What I’ve found very useful to address this is to revisit the product strategy and business drivers for th......Read More
2201 Views
2 Answers
7,087 Views
Suhas Manangi
Suhas Manangi
Airbnb Group Product ManagerJune 6
Being a good PM helps becoming a good manager of PMs, but is not a sufficient condition. I have seen below 3 as top challenges/opportunities unique to GPMs: 1. Deligating, and trusting your direct report PMs to care about Customers as much as you do, if not more. 2. Providing saftey net fo......Read More
2949 Views
14 Answers
19,951 Views
Marion Nammack
Marion Nammack
Braze Director of Product ManagementFebruary 8
Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, including my own, the sales team is an important stakeholder in the product roadmap. When working with other departments or teams, y......Read More
7026 Views
5 Answers
3,219 Views
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise AgilityNovember 9
Check out my other answer in this AMA to a question asked by someone from a construction industry. You can repurpose the steps I outlined in that answer to your situation. The key parts to figure out will be the WHY behind your interest in SaaS, a list of skills you have today that are transferra......Read More
1167 Views
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