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Pulkit Agrawal
Chameleon Co-founder & CEO • May 11
Product-led means more self-service UX for activation, engagement, upgrades etc, instead of needing humans to communicate product updates and drive adoption and upsell. This means: 1. ➡️ PMMs are still key in positioning research, messaging refinement, roadmap planning etc. 2. ↙️ PMMs are ......Read More
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7 Answers
44,335 Views
Shezana Manji
BenchSci VP of Marketing • October 13
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs. Inbound PMMs are focused on insights that feed the product roadmap; pricing and packaging, and product positioning that feeds into the marketing strategy. Outbound PMMs are focused on go-to-ma......Read More
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110,859 Views
Chase Wilson
Flywheel CEO of Flywheel • May 27
Most product marketers I've worked with are tuned in to new feature releases or creating effective comms for upcoming product improvements. For a product launch, however, it's almost always given the highest priority automatically. Most of the work is done to make sure the product itself is posit......Read More
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7 Answers
29,527 Views
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 27
One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More
20767 Views
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16,572 Views
Lindsey Weinig
Twilio Director of Product Marketing • August 17
I love the power of a new perspective. I recommend an inspect, reflect, then suggest approach. Taking time to gather information from and form relationships with teams you support including product, sales, sales enablement/programs, marketing, as well as peers at your level will help you gauge yo......Read More
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5 Answers
18,474 Views
Lauren Hakim
Zendesk Group Product Marketing Manager • January 20
This can certainly vary depending on the company! Here are some examples of areas that would be owned by different product marketing levels based on my experience: Messaging & Positioning * PMM: Crafts messaging and positioning at capability/feature level with some coaching * Sr. PMM: Dr......Read More
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Ben Rawnsley-Johnson
Atlassian Head of Product Marketing • July 27
Philosophically, I think Marketers can be very insecure, and use metrics and KPIs to demonstrate capability or establish credibility. The truth is, no one is questioning the role of marketing. And if they are, a dashboard of metrics is not the solution. In my experience, there are two categorie......Read More
9442 Views
15 Answers
95,280 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 17
Great question! Product marketing has been getting a lot of attention recently as a top career choice for anyone interested in marketing or strategy, but the truth is everyone's career path is different and product marketing may look different from one role or company to the next. The product m......Read More
5710 Views
3 Answers
9,198 Views
Manav Tandon
Cisco Head of Product Marketing, Collaboration SaaS • February 17
Here's a non-comprehensive list of KPIs to choose from: * Launch content * # of press articles mentioning your product * # of views on blog posts * # of visitors to landing pages * # of downloads of gated content * # of social media post impressions * # of users adopting......Read More
5803 Views
11 Answers
53,991 Views
Diana Smith
Hashi Senior Director of Product Marketing • July 17
We think of messaging in three tiers and have different frameworks for each. Product marketing usually collaborates with PR and brand for Level 0 and Level 1, while we own Level 2. Level 0 Messaging: Highest-level company messaging, found in press releases, first sales decks slides, the “about u......Read More
10538 Views
2 Answers
4,561 Views
Liz Gonzalez
Zendesk Director of Product Marketing - Global Enterprise (previously NYSE: ZEN) • August 24
Ideal customer profile (ICP) is a great way to focus on the most valuable prospects likely to purchase your product and align all areas of the Go-To-Market (GTM) strategy on targeting those accounts. I recommend taking a three-pronged approach when it comes to collecting data for ICP. 1) Do the q......Read More
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