AMA: MURAL Director of Customer Success, Amara Okoli on Influencing the C-Suite

On any given day my interactions with the C-Suite could look like the following: Proactively reaching out to new customers and keeping the customer’s C-Suite informed of...

I started my career in sales. As an Account Executive, my job was to gain an in-depth understanding of my customer’s business objectives and advise them as to solutions t...

If I were to give younger me advice about influencing the C-Suite I'd say to take your time, learn as much as you can, and look for connections. More detail below: Don’...

As CSMs we are expected to be trusted advisors to our customers. We gain trust by helping our customers address their challenges and achieve their business objectives. W...

Help the C-Suite understand how additional resources will achieve company goals in addition to core CS goals (retention rates, expansion targets, reduction in churn). If ...

Here are a few tried and true ways to gain greater exposure to the C-Suite: Get curious about the space, not just the product, and build your knowledge base. Ask to sha...

Always be clear on the purpose of the meeting and involve agendas and share relevant documentation with their EAs well in advance Center conversations with a key headlin...