AMA: Yext VP, Client Solutions Management, North America, Jessica Broderick on Product Adoption

The biggest red flag for a customer not adopting the product is low user engagement in the platform. If no one is logging in to the product on a regular cadence it can me...

The most successful way to gain momentum and create a sense of urgency for product adoption is to tie it to an immediate business need or strategic initiative for the cli...

These are some of the most common reasons why a customer isn't adopting your product:They find it difficult to use.They do not have the service and support they require t...

The best type of content for a customer is dependent on their technical abilities, learning style, and end goal. Because of this, it is important to provide the right con...

Client onboarding plays a critical role in driving product adoption because it lays the foundation for their understanding of the technology and how to use it. The quicke...

The CSM is an internal and external advocate for the customers they support. Because of this, it is important for them to collaborate with internal teams to ensure client...