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Upcoming AMAs

Stakeholder Management

Laura Lewis

Director | Head of Marketing

Building a Demand Generation Team

Kanchan Belavadi

Head of Enterprise Marketing, India

Demand Generation Career Path

Mindy Servello

Head of Demand Generation

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What do best-in-class customer Marketing teams look like in terms of roles and responsibilities?

3 Answers

10,627 Views

Laura Hart

Figma Senior Director, Growth Marketing • July 26

The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organizations vs Product-led organizations. In my experience, though, the best way to orient the team is a......Read More

9219 Views

Do you use intent data in your ABM model?

8 Answers

7,533 Views

Dan Ahmadi

Branch VP Demand Generation and International Marketing • September 8

I'd love to, but we have yet to find an intent vendor that has data rich enough for our specific segment that would indicate readiness to buy. For other companies, I've seen this to be really effective, especially when 10s or 100s of people might start researching something the moment a problem i......Read More

2752 Views

As a hiring manager, what do the best Demand Generation candidates have in common?

4 Answers

2,120 Views

Monica Myers

Lattice Director of Demand Generation • August 24

Demand Gen is such a fun role (I know, I'm biased) because of the split because art and science. DG provides a unique opportunity to get creative and strategic in crafting new campaigns and programs, while also definitively measuring impact and analyzing results. As such, some of the best Demand ......Read More

832 Views

What are some of the best ways to begin becoming a more influential Demand Generation Manager?

4 Answers

5,303 Views

Kathy O'Donnell

Gong EMEA Marketing Director • December 20

Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they get insights they don't know or recommendations on how to do something differently, this is a good first step in becoming infl......Read More

1267 Views

Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours?

5 Answers

3,491 Views

Sruthi Kumar

Notion Account-Based Marketing • August 9

There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more sense than the next, but I can say there were a few things that helped me make the seamless transition. 1) All the events I ......Read More

1097 Views

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What are the best questions to keep top of mind when conducting a content audit?

8 Answers

5,371 Views

Sierra Summers

Albertsons Companies Director of B2B Marketing • January 18

This is a great question! I can't tell you the number of times I've created content because someone in the C-suite thought it would be a good idea, or because a sales reply simply couldn't close a deal with a highly customized 1-pager. The truth is - content should be created with a purpose......Read More

1057 Views

What recommendations do you generally provide at the end of a campaign?

4 Answers

2,679 Views

Joann Guo

Spotify Associate Director, Growth Marketing • October 27

For ad-hoc campaigns, we typically would either repeat and iterate if it’s performing well or kill it if it’s not. Even if it’s not performing well, we would take that learning to inform future campaign strategy or other workstreams. Typically, we monitor performance throughout the campaign fligh......Read More

1323 Views

How do you determine which types of campaigns to include in a Demand Generation strategy?

6 Answers

4,343 Views

Jeff Jewett

Atlassian Head of Global Lifecycle Marketing, Work Management • July 6

This is a deceptively difficult question to answer. Simply speaking, assuming you have the data to know the answers to the following, I would use the following factors to determine the mix of channels/tactics to include in a campaign strategy: 1. ROI - what is the return on the investment of ......Read More

624 Views

What is the difference between growth marketing and demand generation?

1 Answer

761 Views

Nash Haywood

Cloudflare Head of Digital Marketing • September 20

Growth marketing and demand generation are both essential facets of a comprehensive marketing strategy an while there are some similarities, they focus on different areas, utilize unique tactics and are measured differently. Here’s how I think about it and would break down the differences: Sco......Read More

761 Views

What's your framework to prioritizing needs/deliverables when you're the first Demand Generation manager at a company establishing the function?

2 Answers

951 Views

Kayla Rockwell

Databricks Senior Group Manager, Demand Generation • August 4

A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho......Read More