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AMA: 6sense Vice President, Growth Marketing, Adam Kaiser on Digital Marketing Strategy

August 10 @ 10:00AM PST
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6sense Vice President, Growth Marketing, Adam Kaiser on Digital Marketing Strategy
Top Questions
Adam Kaiser
Adam Kaiser
6sense VP, Growth MarketingAugust 10
In most cases, you would want to keep the URLs of the posts and pages the same. If the pages had good organic rankings, maintaining the URLs is essential to maintaining those rankings. Additionally, if URLs are changed, and proper redirects are not in place, users will experience errors, and your......Read More
1269 Views
1 request
Adam Kaiser
Adam Kaiser
6sense VP, Growth MarketingAugust 10
SEM is an excellent way for a company to get up and running by responding to demand in the market. Early-stage companies who have not established their brand can start driving interest and opportunities immediately. As an organization grows, SEM can continue to be a large part of its digital t......Read More
2929 Views
1 request
Adam Kaiser
Adam Kaiser
6sense VP, Growth MarketingAugust 10
To make sure strategies align, you have to ensure that sales and marketing are reading from the same sheet of music. When a marketing team is measured on leads, not opportunities (pipeline/revenue), marketers will determine what tactics produce the most leads and execute on those. Immediately, yo......Read More
1390 Views
2 requests
Adam Kaiser
Adam Kaiser
6sense VP, Growth MarketingAugust 10
The intersection of digital and direct mail can be a powerful combination. I have run many direct mail campaigns (actually direct FedEx!), where a package is sent to a prospect, and the materials point them back to a website, where they are prompted to enter a PIN or other code. From there, you'v......Read More
1410 Views
2 requests