Sharebird
Sign Up / Sign In
Adam Kaiser

AMA: 6sense VP, Growth Marketing, Adam Kaiser on Demand Generation Career Path

March 28, 2023 @ 10:00AM PT

View AMA Answers

  1. What are the biggest frustrations you have as a Demand Generation manager?

    Adam Kaiser
    Adam Kaiser

    6sense VP, Brand & Growth Marketing • 3y

    It can be incredibly frustrating when other teams lack respect for the time and effort it takes to execute a demand gen program. Sales teams and others can sometimes take the effort for granted and expect opportunities to flow in. And when things aren't going as expected, they are quick to blame the team without understanding the underlying factors at play or the work that happens daily. Your friend here is to educate your teammates and departments on your work and how it ultimately impacts the ...Read More

    1,399 Views
    1 request

  2. What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Demand Gen manager to Director level and above? What type of leadership career tracks do you see people continue their careers?

    Adam Kaiser
    Adam Kaiser

    6sense VP, Brand & Growth Marketing • 3y

    The move from Manager to Director is about transitioning from someone who is told what to do and "pulls the levers." In someone who can own a strategy and help execute it. Before you can build a strategy, you need to be an expert on the execution side of the work. Dive into every channel, and understand how they work and when they are leveraged. Additionally, always be looking at how others market. Look at your competitor's digital ads, read their blog, sign-up for a newsletter, and immerse your ...Read More

    1,577 Views
    1 request

  3. What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior team member?

    Adam Kaiser
    Adam Kaiser

    6sense VP, Brand & Growth Marketing • 3y

    To gain influence, do your job well. When you join a team, it is essential to connect with all your teammates and try to add value as soon as possible. Throw yourself into projects and offer up your time and expertise. A series of small, quick wins can go a long way toward earning you some "street cred" while showing you're a team player here to make an impact. 

    967 Views
    1 request

  4. When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

    Adam Kaiser
    Adam Kaiser

    6sense VP, Brand & Growth Marketing • 3y

    This depends on your experience level. If you are new to your field, joining with the right mindset and attitude can take a long way. If you engage with your teammates with a desire to learn and display a positive attitude, you can advance quickly in your career. In many junior roles, hiring managers are looking at culture fit and attitude more than anything else.

    1,179 Views
    1 request