AMA: Asana Head of Revenue Marketing, Jessica Cobarras on Demand Generation Skills

February 6 @ 10:00AM PT

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What can someone who has an extensive marketing background do to prove themselves competent for an entry-level demand generation role?

Jessica Cobarras•

Asana Chief Marketing Officer (interim) • 1y

For marketers transitioning into Demand Generation, the key is to demonstrate a strong grasp of marketing fundamentals and a strategic mindset. Start by showcasing your u...

1517 Views

1 request

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?

Jessica Cobarras•

Asana Chief Marketing Officer (interim) • 1y

Soft skills are more critical when joining a new team, especially in Demand Generation, where collaboration is key. This role requires working cross-functionally with pro...

1546 Views

2 requests

How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?

Jessica Cobarras•

Asana Chief Marketing Officer (interim) • 1y

It’s crucial for Demand Generation professionals to see how their contributions align with larger company goals and strategy. This fosters a sense of purpose and keeps th...

1404 Views

3 requests

As a hiring manager, what do the best demand generation candidates have in common?

Jessica Cobarras•

Asana Chief Marketing Officer (interim) • 1y

The best Demand Generation candidates possess a unique blend of strategic thinking, creativity, and executional excellence. They deeply understand the product, messaging,...

1401 Views

1 request

What advice do you have for recent graduates that want to go straight into Demand Generation?

Jessica Cobarras•

Asana Chief Marketing Officer (interim) • 1y

I personally started my career as an entry level contractor at Salesforce, where I worked for 17 years and had 12 different roles. By the time I left, I was a Senior Vice...

1315 Views

1 request