AMA: Atlassian Head of Enterprise Demand Generation, Jeff Jewett on Demand Generation Strategy

I don't think the customer journey stages change if you're prioritizing existing customer revenue, but the tactics and channels used to reach your customers would definit...

As marketing and sales funnel definitions and awareness stage names/definitions can be different across different organizations, I'll describe the stage rather than try t...

Buyer personas and segmentation is a crucial part of any demand generation strategy to understand who to market to and what messages to deliver to that person. However, I...

I think there are additional considerations to understand before determining whether to stop, start, or continue either of these. Specifically, what is the goal of the sp...

This is a deceptively difficult question to answer. Simply speaking, assuming you have the data to know the answers to the following, I would use the following factors to...

From a messaging standpoint I don't think there would be too much variation between a net-new vs. expansion/upsell as you're attempting do educate both prospects and cust...

Generally speaking your demand generation strategy isn't a single wouldn't have a distinct beginning and end so I believe you need to build into your strategy a set of re...