Jeff Jewett

AMA: Atlassian Head of Enterprise Demand Generation, Jeff Jewett on Digital Marketing Strategy

April 12 @ 10:00AM PST
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Atlassian Head of Enterprise Demand Generation, Jeff Jewett on Digital Marketing Strategy
Top Questions
Jeff Jewett
Jeff Jewett
Atlassian Head of Global Lifecycle Marketing, Work ManagementApril 13
I believe the simplest solution to misalignment is to make sure that both the sales and marketing teams' OKRs align with the same company objectives and to make sure that front-line managers in both organizations have regular touchpoints to communicate what campaigns and programs are running and ......Read More
694 Views
1 request
Jeff Jewett
Jeff Jewett
Atlassian Head of Global Lifecycle Marketing, Work ManagementApril 13
We use segmentation both at the account and contact level since we are a multi-solution company. Start with what problems your solution(s) solve, then determine which people (using title, seniority, department, or other factors), industries, companies, and available TAM from those companies for a......Read More
1010 Views
1 request
Jeff Jewett
Jeff Jewett
Atlassian Head of Global Lifecycle Marketing, Work ManagementApril 13
Lead scoring is an integral part of my demand gen strategy to help gauge intent and engagement. It should be used along with other programs, like 3rd party intent data, contact and account enrichment, and 1st party data from sales teams to determine when a lead is highly engaged and likely ready ......Read More
966 Views
2 requests
Jeff Jewett
Jeff Jewett
Atlassian Head of Global Lifecycle Marketing, Work ManagementApril 13
We track our spend and pipeline influence (multi-touch pipeline attribution by marketing activity) and by marketing channel to determine the pipeline ROI. We can then extrapolate bookings ROI by applying our win rate to understand which marketing channels are most effective in generating pipeline......Read More
860 Views
1 request