AMA: Atlassian Head of Enterprise Demand Generation, Jeff Jewett on Digital Marketing Strategy

Lead scoring is an integral part of my demand gen strategy to help gauge intent and engagement. It should be used along with other programs, like 3rd party intent data, c...

We use segmentation both at the account and contact level since we are a multi-solution company. Start with what problems your solution(s) solve, then determine which peo...

I believe the simplest solution to misalignment is to make sure that both the sales and marketing teams' OKRs align with the same company objectives and to make sure that...

We track our spend and pipeline influence (multi-touch pipeline attribution by marketing activity) and by marketing channel to determine the pipeline ROI. We can then ext...